How to Handle Negative Reviews
Look, we get it. When it comes to your business—particularly what people say about your business—it’s personal. And there is nothing quite like the crushing dismay of learning that someone has left you a one-star review. Upsides of Negative Reviews All customers everywhere expect businesses to accumulate their fair share of negative reviews. In fact, […]
That’s Right, 3 Telly Awards
ADsmith is Awarded With 3 Telly Awards ADsmith has always worked to provide quality work for our clients, but in the last 18 months, our video team has steadily raised the bar. We often remind our clients to publicize their accomplishments – because if you won’t toot your own horn, oftentimes the horn will go […]
ADsmith Uses Black Magic
How do we do that voodoo we do so well? Just takes a little magic. Blackmagic, to be specific. To be even more specific, the Blackmagic Pocket Cinema Camera 4K (also known by its acronym, BMPCC 4K). Want to know what makes this camera so special? Well, settle in, we’re going to gush. Let’s start […]
Demystifying Millennials
Dissing Millennials is a popular pastime. They’re lazy, they’re entitled, they’re narcissistic—the list goes on. Well, ADsmith can’t speak for all Millennials, but the ones who work here are nothing like the stereotypes. Let’s start by defining Millennial, as it seems to be the catch-all phrase for “young person.” Millennials are the generation born between […]
Micro-Content
Video killed the radio star, and so far, nothing has come close to killing video. In fact, video represents a whopping 75-80% of global web traffic. According to statistics published in January of this year, 100 million hours of video are watched per day on Facebook alone. In case you were wondering, yes, that is […]
Finding the “Why” of Your Brand
As business leaders, you have a lot to deal with on a daily basis, so it’s easy to shift marketing to the back-burner. It’s challenging and time-consuming, not to mention expensive. ADsmith sought to simplify the marketing process with a strategy that lays down the foundation of your marketing efforts. We call that process W4. […]
Google Search – Marketing Minute
What is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results displays – with links to sites that google has determined are relevant to your search. Results are displayed in two forms: organic and paid. The paid results represent advertisers using Google […]
Social Media Diversification – Marketing Minute
If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose. Take Facebook for example: […]
Self-Sabotage – Marketing Minute
Although you always have the best of intentions when it comes to your business, it’s easy to get on the wrong track with inconsistencies in vision, training, and service. Behind the scenes, it’s really important that your employees know the vision for the company (your purpose, your mission statement, and your end-game). If they’re not […]
Educating Customers – Marketing Minute
In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, there are some basic questions that consumers need answered. Like… What products do you offer? Why would they need those products? And what sets your business apart from the competition? How you answer these questions […]
Social Media Diversificiation – Marketing Minute
If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and make the best use of those you choose. Take Facebook, for example. It’s helpful to fill customers […]
Online Review Capture Strategies – Marketing Minute
Looking for strategies on how to get customers to leave your business a review online? One study from Bright Local* shows that 7 out of 10 customers will leave a review if asked. If even 1 in 10 customers left a review, you would see some real growth and quickly outpace your competitors. We recommend […]
Importance of Online Reviews – Marketing Minute
Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. In Search Engine Optimization, we often see a correlation between user behavior and how Google search algorithms work. Simply put, users are more likely to want to see businesses […]
Localized Research – Marketing Minute
Although you call the shots in your business – remember that your customers are king. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Research also keeps marketing messages effective. Just because you like a message or product does not mean your customers […]
Creative Collaboration Part 2 – Marketing Minute
Let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, we become more effective. We also become more efficient. Although having more than one person spending […]
Vertical Video – Marketing Minute
In today’s Marketing Minute, let’s talk about vertical video. When phones became handy video cameras, we started seeing unusually tall videos – because of the way phones are held. Vertical videos are usually shot by amateurs, and that’s not a bad thing. It can give the video a sense of realism and credibility rather than […]
Brand Consistency – Marketing Minute
What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated to answer, your customers might do the same. TV, social media, print, radio … these mediums can work amazingly well together to promote your […]
Professional Photography – Marketing Minute
Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, and brand. With pictures being so important, a professional photographer is a smart move. Having […]
Creative Collaboration – Marketing Minute
We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world. Collaboration is equally as important in other stages of a business’ marketing strategy, whether you’re putting together a media plan or developing a new website. Working alone can keep us from fully developing a […]
Instagram Video – Marketing Minute
Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the first time assume that the content they are producing for one social media platform will translate well to all of […]
Marketing Bridge – Marketing Minute
The marketing bridge is a metaphorical link enabling your company’s overall mission to become the customer’s actual experience. The bridge to your success may be impacted by location, brand consistency, advertising budget, quality, and more. Let’s focus on the customer service component – often the first and last impression that a customer has of your […]
Facebook’s “Hidden” Invite Button – Marketing Minute
Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s new “hidden” invite button, you can now invite people who have not already liked your page to do so – if they’ve engaged with your content. […]
Content Marketing: Engaging vs Selling – Marketing Minute
There is a time and place to tell your potential customers about all the products or services you offer. That time is after you’ve piqued their interest in your business and that place is the copy of your website. So how do you grab their attention in the first place? It can be challenging with […]
False-Consensus Effect – Marketing Minute
Have you ever heard of the false consensus effect? It’s when you believe that your personal habits are shared by others. How does this relate to your business? Your favorite radio stations and TV shows may not be your customers’ favorite. And just because you don’t use Pandora or post to social media doesn’t mean […]
