Traditional Media Isn’t Dead

Traditional Media Isn’t Dead

Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or...
Local Super Bowl Commercials: Obtainable and Affordable

Local Super Bowl Commercials: Obtainable and Affordable

The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your favorite team or is it tradition? Or is it something that you would...
Why Video Content is Critical in 2022

Why Video Content is Critical in 2022

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
ADsmith Buys New Building to Celebrate 20th Anniversary

ADsmith Buys New Building to Celebrate 20th Anniversary

After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members)...
Research is the Foundation

Research is the Foundation

Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy....