If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose.
Take Facebook for example: It’s helpful to fill customers in on the services you provide, company updates, sales, etc. Too much of this, though, can wear on the consumer and drive them away from your site. It’s best to show you’re not “all business” by varying your content with inspirational quotes, images, or even brief topical observations.
You can also post about your brand in a more engaging way. Show consumers the options of a product available, for instance, and ask which they prefer and why. This encourages friendly debate, and you learn about your customer’s preference in the process.
This strategy works wonderfully for many of our clients including Metro Appliances and More, who keep clients engaged with relevant brand news, wonderful recipes, and on-topic comics as well.
Questions about diversification or other marketing strategies? Give us a call at ADsmith.