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Branding vs Marketing: What’s the Difference?

Branding vs Marketing: What’s the Difference? One of the questions we’ve encountered on more than one occasion involves branding vs marketing. What’s the difference? Which comes first? And is it really that important? It is a universally acknowledged fact that marketing and advertising is replete with jargon. Sure, this is not exactly headline news – […]

Exploring the Impact of AI in Marketing


Artificial Intelligence (AI) is here to stay. After nearly 25 years in business, ADsmith understands the nature of disruptive change. We have learned that the key to adapting lies in understanding.  AI is revolutionizing how businesses understand their customers, optimize campaigns and enhance overall marketing strategies. Let’s delve into the fascinating world of AI and […]

Maximize Your Advertising Strategy with Your Marketing Budget


As a business owner, you understand the importance of advertising to drive growth and connect with your target audience. However, determining the right marketing budget for your advertising strategy can be a daunting task. Allocating too little could hinder your efforts, while spending too much may strain your finances. So, how do you strike the […]

Copywriting Tips: How to Write More Better


Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be used as a guide for you and your team as you work to finetune your copywriting skills. Writing About Writing to […]

What We Learned from GlassBuild 2022 (and Why We Went)

amy and shauna at GlassBuild 2022

Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more  was at GlassBuild 2022. Members of the ADsmith team attended the glass industry conference mid-October alongside one of our partners and we had a blast! However, we may be trying to recover still. What is GlassBuild? GlassBuild is an annual conference and […]

Ad Fatigue: How Long is Too Long for Your Campaign


Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over time, you would probably start scrolling past it without even thinking about it. You’re not thinking, “I wonder what she’s trying […]

From Clicks to Conversions: How to Improve Your Website Conversion Rate


What has more value: more guests coming into your store or more guests purchasing items? Almost every business owner would say getting more sales holds more value than visitors. The same holds true for your website. Your website shouldn’t be a place where visitors simply click around and leave. You want action! You want conversions […]

Website Redesign: 5 Reasons Your Local Business Needs a Revamp


When did you last redesign your local business’s website? One, two, five, ten years ago? If you’re still rocking a website template from 2015, it’s time for a website redesign! So what’s the big deal? Why can’t you just use the same template from a few years ago and just update relevant information? Well, a […]

Focus Groups Reveal Consumer Preferences

Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product or service to ensnare their attention. The catch? Everyone […]

What is Snackable Content?


You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive deeper into what snackable content is and why it’s needed, and show […]

Traditional Media Isn’t Dead


Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or the other is dead? You […]

Local Super Bowl Commercials: Obtainable and Affordable


The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your favorite team or is it tradition? Or is it something that you would ordinarily skip? It’s okay to admit you […]

Why Video Content is Critical in 2022


With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all online traffic by 2022. We marketers throw a lot of information and […]

ADsmith Buys New Building to Celebrate 20th Anniversary

adsmith-marketing new building

After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members) – ADsmith Marketing & Advertising gave ourselves a big 20th anniversary gift. We bought our […]

Research is the Foundation


Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy. Campaigns Without Research Let’s start with the obvious. Without research, your campaign is built […]

2020 Year in Review


Hard as it is to believe, the first month of the new year is already gone. What is perhaps the most highly anticipated new year in recent memory is well underway. For all its ups and downs, 2020 was an eventful year for many ADsmith clients—and in ways not at all related to the pandemic […]

No Ceiling from SBJ Podcasts

podcasts production no ceiling

Not sure if you guys have noticed, but this year has been a little weird. Granted, at ADsmith, we knew 2020 would be a big one—it was a milestone year for us, turning twenty and all. No, we couldn’t have anticipated everything that 2020 brought – and continues to bring. But we had plans and great […]

A Very COVID Christmas


Mask up for the holiday season and set the mood with the Christmas album that only comes around once… we hope! This year had its ups and downs, but we hope, for you, it ended on a high note.  

Politicians are Spending How Much this Election Cycle??


Hey, it’s attack ad season. Yay? Seriously, though, the amount of money being spent on ads for the 2020 Presidential Election is a little (or a lot) ridiculous. Granted, exorbitant spending in the name of campaigning has been a thing for a long time. In fact, ADsmith usually counsels our clients to take it easy […]

Google Ads 101 – Impressions and CTR are More Than Buzzwords


PPC, CPC, CTR, clicks, impressions, conversions – what do they all mean? It’s easy to get overwhelmed with the terms and metrics that live in the world of Google Ads (previously known as Google AdWords). Don’t fear, our digital media team is trained in the art of all things Google and even have the certifications […]

Video Marketing is Smart Marketing

video production springfield missouri

Ever since the first moving pictures became mainstream, video has kept us captivated. As technology has advanced, video has remained a crucial component of its evolution, such that amazing video can be captured now by virtue of a cellphone. In 2020, it is estimated that video will comprise 1.9 zettabytes of internet traffic—aided, no doubt, […]

That’s Right, 3 More Telly Awards


We won’t lie—we rode the high of last year’s three Telly Award wins all the way into 2020. It was a new accomplishment for us—national recognition for the awesomeness that is our video team. Of course, this also meant a new bar had been set. You know what sounds better than three Telly Awards? Well, […]