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Online Review Capture Strategies – Marketing Minute

Looking for strategies on how to get customers to leave your business a review online? One study from Bright Local* shows that 7 out of 10 customers will leave a review if asked. If even 1 in 10 customers left a review, you would see some real growth and quickly outpace your competitors. We recommend your customers leave reviews on Google, Facebook, and Yelp because they are the sites that people use the most. The best site to target can vary by industry – but if in doubt, Google tends to be your best bet.

Do teach your staff to ask for reviews, add review links to any follow-up emails you send out, or create a handout that encourages reviews – to be distributed with receipts.

Don’t be pushy and keep the request simple, like: “If you’ve had a good experience today, it would help our business a lot if you left us a review on Google.”

Are you a client of ADsmith? Please consider leaving us a review on Google. Need some help with your online review strategy? Give us a call.

*Bright Local is an SEO technology company from the UK. They have become well known for their yearly survey of how consumers use online reviews in their buying process.