In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies.
Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews.
One study from Bright Local* shows that 7 out of 10 customers will leave a review if asked. If even 1 in 10 customers left a review, you would see some real growth and quickly outpace your competitors.
We recommend your customers leave reviews on Google, Facebook, and Yelp because they are the sites that people use the most. The best site to target can vary by industry – but if in doubt, Google tends to be your best bet.
Teach your staff to ask for reviews, add review links to any follow-up emails you send out, or create a handout that encourages reviews – to be distributed with receipts.
Don’t be pushy and keep the request simple, like: “If you’ve had a good experience today, it would help our business a lot if you left us a review on Google.”
*Bright Local is an SEO technology company from the UK. They have become well known for their yearly survey of how consumers use online reviews in their buying process.