In this week’s Marketing Minute, Armand Emmott discusses Google Search – and how it can be implemented for business.
“Hi. I’m Armand with ADsmith’s digital team. Today’s Marketing Minute is about advertising using Google Search. So what is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results displays – with links to sites that google has determined are relevant to your search. Results are displayed in two forms: organic and paid. The paid results represent advertisers using Google Search and are signified with an AD icon.
Why use Google Search for advertising? As the most used search engine in the world, Google has become the go-to for accessing information on companies, services, products, and more. The strategy behind Google Search Advertising is getting your ad to appear at the top of a search results page, when a user searches for a product or service relevant to your business. The higher your ad position, the more likely the user is to click the result.
Let’s walk through a brief example. Let’s say I’m interested in purchasing a new dishwasher. I go to Google and conduct a search like, ‘Appliances Springfield MO.’ A list of search appear, the first being an ad for Metro Appliances & More. In this ad, there is a link specific to dishwashers. I click the link; I’m directed to a page on Metro’s site dedicated to all things dishwashers. I can now browse their selection. It’s that simple.
In the next Marketing Minute, I’ll talk about how to get your ad to appear at the top of a search results page. Questions about Google Search Advertising? Give us a call at ADsmith or email me at Armand@ADsmith.biz.”