Jessica is back this week with another Marketing Minute on Creative Collaboration.
“Hi! I’m Jessica with ADsmith’s design team. Today, let’s continue our conversation about creative collaboration.
Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, we become more effective.
We also become more efficient. Although having more than one person spending time on a task may seem more costly on paper, in reality, it can actually save time.
Multiple people on a project means responsibilities can be divvied up and worked on in tandem. Assigning the tasks based on teammate strengths also increases the overall quality of the work.
Recently, I partnered with Joe in our Video department to work on a digital campaign for our client, TelComm Credit Union. We developed the concept together, I built the assets we needed, and he then animated them for Facebook and pre-roll while I used them to build Google display ads.