Headquartered in Springfield, MO, OMB has been intently focused on keeping the diverse Ozarks community strong. To connect with new audiences and maintain a loyal relationship with current customers, OMB was looking to update their image.

OPPORTUNITY:

• Increase new accounts with Millennials, Rural Customers & Small Business

SOLUTION:

• Connect with each unique target by demonstrating how OMB helps grow and support the local Ozarks community

• Long-form videos, social micro-content, digital display ads

• TV, organic digital, paid digital, event support

RESULTS:

• 57% increase in total customer growth

• Trending social video across the state of Missouri

• Two silver Telly Awards