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CASE STUDIES
OLD MISSOURI BANK
“Generations”
Longform Commercial
“Generations”
30 Second Commercial
“The Journey”
Longform Commercial
“The Journey”
30 Second Commercial
“Your Dreams”
Longform Commercial
“Your Dreams”
30 Second Commercial
Headquartered in Springfield, MO, OMB has been intently focused on keeping the diverse Ozarks community strong. To connect with new audiences and maintain a loyal relationship with current customers, OMB was looking to update their image.
OPPORTUNITY:
• Increase new accounts with Millennials, Rural Customers & Small Business
SOLUTION:
• Connect with each unique target by demonstrating how OMB helps grow and support the local Ozarks community
• Long-form videos, social micro-content, digital display ads
• TV, organic digital, paid digital, event support
RESULTS:
• 57% increase in total customer growth
• Trending social video across the state of Missouri
• Two silver Telly Awards
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