Bussell Building has been one of the premier homebuilders in the Springfield Metro area for over 25 years, developing nine neighborhoods and completing over 2,500 homes. Bussell Building came to ADsmith already familiar with our work with the Springfield HBA, looking for a new website design and corresponding “marketing machine” to help increase leads.
Review, revamp, & manage all current Bussell marketing activities to provide an informative & seamless user experience for the potential client.
ADsmith conducted a thorough audit of their current marketing strategies as well as extensive competitive research to identify challenges and opportunities for Bussell Building. Once armed with the results of that initial research, we created a 12-month comprehensive marketing plan.
Our plan included designing a new website for Bussell, serving as the hub for online traffic. We utilized paid digital campaigns to target new customers and drive new business leads. In addition to paid digital, our team developed a multi-channel organic social media strategy for Facebook, Instagram, and TikTok. ADsmith was responsible for ongoing content creation including videos, graphic design, and social media copy.
To nurture leads for Bussell Building, ADsmith also developed an email marketing strategy that included setting up an email platform, email design, and ongoing email marketing management.
Bussell Building has reported a significant, noticeable increase in leads, graduating from a few leads a week to now several per day. By launching an email management system, complete with an initial drip campaign & monthly e-newsletter, ADsmith empowered our client to intentionally keep in touch with their lead database – even when capacities run thin.
ADsmith’s digital advertising campaigns for Bussell Building have consistently performed well above industry averages, and organic social posts have regularly reached thousands of views and generated visits to the client’s website. Likewise, email campaigns continue to perform well with above average open & click-thru rates.
Bussell Building and ADsmith are a great example of excellent collaboration between client and agency. As we continue to see success in our campaigns, we are actively exploring additional avenues together to grow awareness of Bussell Building throughout the 417
1200 E Woodhurst, S100
Springfield, MO 65804
