Case Study

Old Missouri Bank
(OMB)

Headquartered in Springfield, MO, OMB has been intently focused on keeping the diverse Ozarks community strong. To connect with new audiences and maintain a loyal relationship with current customers, OMB was looking to update their image.

Opportunity

Increase new accounts with Millennials, Rural Customers & Small Business

Solution

Connect with each unique target by demonstrating how OMB helps grow and support the local Ozarks community

Long-form videos, social micro-content, digital display ads

TV, organic digital, paid digital, event support

Results

57% increase in total customer growth

Trending social video across the state of Missouri

Two silver Telly Awards