Headquartered in Springfield, MO, OMB has been intently focused on keeping the diverse Ozarks community strong. To connect with new audiences and maintain a loyal relationship with current customers, OMB was looking to update their image.
Opportunity
Increase new accounts with Millennials, Rural Customers & Small Business
Solution
Connect with each unique target by demonstrating how OMB helps grow and support the local Ozarks community
Long-form videos, social micro-content, digital display ads
TV, organic digital, paid digital, event support
Results
57% increase in total customer growth
Trending social video across the state of Missouri