The HBA of Greater Springfield has been the voice and advocate for construction professionals since 1954. After a 5-year decline in annual event attendance, the HBA challenged ADsmith to help them re-energize their brand. The HBA of Greater Springfield has been the voice and advocate for construction professionals since 1954. After a 5-year decline in annual event attendance, the HBA challenged ADsmith to help them re-energize their brand.
To achieve this, the HBA Superfan was born. Watch how this devoted and fanatical fan helped increase web traffic by 250% and strengthen the quality of leads for members at annual events.
Breathe new life into HBA events and connect with younger homeowners.
ADsmith created the HBA Superfan giving the organization a new fun personality.
Branding, design and video executions.
Web, organic social, paid digital, street pieces, billboards, TV.
Increased web traffic by 250%.
Created platform for increased show attendance and ongoing branding efforts.
1200 E Woodhurst, S100
Springfield, MO 65804