Maxon Fine Jewelry

Case Study

Maxon Fine Jewelry has served Springfield and the Ozarks since 1972. During that time, Maxon experienced numerous branding incarnations, but in late 2017, the time was right for a big change.

Opportunity

Help guide the Maxon business through a logo refresh, a new building design and an updated content strategy for traditional and digital campaigns.

Solution

Leverage new location to modernize the Maxon brand and connect with a new generation of customers

Introduce the refreshed logo and provide design and video executions

Organic social, paid digital, billboards, TV

Results

Maxon realized an influx of first-time customers and more than 20% year-one sales growth.

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