After working with ADsmith for several years, Maxon Fine Jewelry set out to strengthen its brand as the Jeweler of the Ozarks. Bringing that vision to life required extensive content creation and a coordinated public-facing advertising campaign. Together, ADsmith and Maxon highlighted the craftsmanship, personal service, and meaningful experiences that have made Maxon part of its customers’ most memorable moments.
Position Maxon Fine Jewelery as the premier jeweler in Springfield and the greater Ozarks while differentiating the brand from competitors.
Developed the “Jeweler of the Ozarks” campaign, blending luxury storytelling with authentic community connection through cinematic footage captured at recognizable locations across the Ozarks.
Established a more ownable regional brand identity, strengthened community recognition, and created a versatile campaign platform for video, social, digital, and in-store marketing.
166% Increase in web traffic
896% increase in ad CTR
