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Case Study

Harmony House

The mission of Harmony House is to provide shelter, advocacy and education to survivors of domestic violence and promote the principle that all individuals have the right to a life free of abuse. To sound the alarm about domestic violence in the community, directors at Harmony House created a program called iCare. They needed help getting the word out.


Generate awareness of iCare program and set the stage for a national rollout.


ADsmith worked with Harmony House to create content to expand this program while making an uncomfortable topic approachable

Program PSA video, social content, street pieces


iCare program helped Harmony House reach a 76% increase in participating locations and 300% gross revenue increase over two years

Today the iCare program has evolved into a conversation starter about a very sensitive subject and expanded to have national audience reach

PSA earned a gold Telly Award in the non-profit category