Case Study

TAMKO Building Products

Kansas City Chiefs Partnership

TAMKO is a leading manufacturer of building products based out of Joplin, Missouri. Proudly serving the industry with 80 years of innovation, TAMKO is recognized for its rich history, core values of honesty and integrity, & quality products and processes. As America’s Shingle, TAMKO is passionate about giving back to the community and is a proud supporter of veterans and first responders.

Knowing ADsmith’s strong history of experience in the industry, TAMKO came to us looking for strategic marketing & concepting work on a variety of projects.

Opportunity

As a proud partner of the Kansas City Chiefs, TAMKO challenged ADsmith to bring new ideas to the table related to their partnership marketing efforts with the goal of increasing brand visibility during the 2024-2025 season

Solution

Solution: ADsmith developed a fully integrated activation plan, including:

Custom Tailgate Experience: Designed an interactive booth with games, banners, photo ops, and a remote-control cooler giveaway—drawing consistent crowds.
Stadium Presence: Created in-stadium creative including a 360° animated LED ring to reinforce brand visibility during home games.
Digital & Social Strategy: Built a branded landing page to house partnership content; produced videos, static posts, and a Chiefs-themed social campaign.
Community Impact: Led “Operation Rooftop” promotion with TAMKO and the Chiefs—surprising a veteran with a new roof through video storytelling and multi-platform promotion.
Trade Support: Leveraged the Chiefs brand and partnership at trade events