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HOME BUILDERS ASSOCIATION
OF GREATER SPRINGFIELD

Super Fan

Super Son

Bumper Ad

The HBA of Greater Springfield has been the voice and advocate for construction professionals since 1954. After a 5-year decline in annual event attendance, the HBA challenged ADsmith to help them re-energize their brand. The HBA of Greater Springfield has been the voice and advocate for construction professionals since 1954. After a 5-year decline in annual event attendance, the HBA challenged ADsmith to help them re-energize their brand.

To achieve this, the HBA Superfan was born. Watch how this devoted and fanatical fan helped increase web traffic by 250% and strengthen the quality of leads for members at annual events.

OPPORTUNITY:

• Breathe new life into HBA events and connect with younger homeowners.

SOLUTION:

• ADsmith created the HBA Superfan giving the organization a new fun personality

• Branding, design and video executions

• Web, organic social, paid digital, street pieces, billboards, TV

RESULTS:

• Increased web traffic by 250%

• Created platform for increased show attendance and ongoing branding efforts