Focus Groups Reveal Consumer Preferences

Focus Groups Reveal Consumer Preferences

Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...
Why Video Content is Critical in 2022

Why Video Content is Critical in 2022

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
ADsmith Buys New Building to Celebrate 20th Anniversary

ADsmith Buys New Building to Celebrate 20th Anniversary

After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members)...
2020 Year in Review

2020 Year in Review

Hard as it is to believe, the first month of the new year is already gone. What is perhaps the most highly anticipated new year in recent memory is well underway. For all its ups and downs, 2020 was an eventful year for many ADsmith clients—and in ways not at all...
No Ceiling from SBJ Podcasts

No Ceiling from SBJ Podcasts

Not sure if you guys have noticed, but this year has been a little weird. Granted, at ADsmith, we knew 2020 would be a big one—it was a milestone year for us, turning twenty and all. No, we couldn’t have anticipated everything that 2020 brought – and continues to...