ADsmith Archives

Why Video Content is Critical in 2022

Jan 5, 2022 | ADsmith, Digital

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...

ADsmith Buys New Building to Celebrate 20th Anniversary

May 27, 2021 | ADsmith

After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members)...

2020 Year in Review

Feb 1, 2021 | ADsmith

Hard as it is to believe, the first month of the new year is already gone. What is perhaps the most highly anticipated new year in recent memory is well underway. For all its ups and downs, 2020 was an eventful year for many ADsmith clients—and in ways not at all...

No Ceiling from SBJ Podcasts

Dec 8, 2020 | ADsmith, Community

Not sure if you guys have noticed, but this year has been a little weird. Granted, at ADsmith, we knew 2020 would be a big one—it was a milestone year for us, turning twenty and all. No, we couldn’t have anticipated everything that 2020 brought – and continues to...

A Very COVID Christmas

Dec 7, 2020 | ADsmith, Fun

Mask up for the holiday season and set the mood with the Christmas album that only comes around once… we hope! This year had its ups and downs, but we hope, for you, it ended on a high note.

Google Ads 101 – Impressions and CTR are More Than Buzzwords

Sep 15, 2020 | ADsmith, Digital

PPC, CPC, CTR, clicks, impressions, conversions – what do they all mean? It’s easy to get overwhelmed with the terms and metrics that live in the world of Google Ads (previously known as Google AdWords). Don’t fear, our digital media team is trained in the art of all...