Jul 20, 2020 | ADsmith, Creative
Ever since the first moving pictures became mainstream, video has kept us captivated. As technology has advanced, video has remained a crucial component of its evolution, such that amazing video can be captured now by virtue of a cellphone. In 2020, it is estimated...
Jun 9, 2020 | ADsmith, Creative, Team
We won’t lie—we rode the high of last year’s three Telly Award wins all the way into 2020. It was a new accomplishment for us—national recognition for the awesomeness that is our video team. Of course, this also meant a new bar had been set. You know what sounds...
Jul 31, 2019 | ADsmith, Creative, Team
ADsmith has always worked to provide quality work for our clients, but in the last 18 months, our video team has steadily raised the bar. We often remind our clients to publicize their accomplishments – because if you won’t toot your own horn, oftentimes the...
Sep 15, 2017 | Creative, Digital
What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to...
Jan 27, 2017 | Creative, Digital, Marketing Minute
Google makes it easy to reach potential customers both on the web and in apps on what’s called the Google Display Network—or GDN—a HUGE network of over 2 million sites. Our creative team designs Display ads in a variety of sizes: leaderboard, banner, skyscraper, etc....
Jan 12, 2017 | Creative, Marketing Minute
Let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, we become more effective....
