Below you'll find a list of all posts that have been categorized as “Creative”
In the latest Marketing Minute, Michelle explains the benefits of Responsive Google Display Ads. Available in different sizes, Responsive Ads can help you reach thousands of potential customers on over 2 million websites. Transcription: “Hi, I’m Michelle from ADsmith’s digital department. In today’s Marketing Minute, I’m going to share with you the newest ad available in Google AdWords—Responsive ads! Google makes …
Jessica is back this week with another Marketing Minute on Creative Collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, …
In today’s Marketing Minute, Abby discusses the importance of keeping your brand-image consistent – across all messaging. Transcription: “Hi, I’m Abby with ADsmith. I’d like to ask you some important questions. What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated …
In today’s marketing minute, Trevor discusses the benefits of professional photography. Transcript: “Hi, I’m Trevor, from the ADsmith creative team. Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, …
In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world. As a designer, I know that my work doesn’t exist in a vacuum – I thrive …
Today Joe, from ADsmith’s video team, discusses Instagram video. Transcription: “Hi, I’m Joe with ADsmith’s Video department, and today we are talking about Instagram video. Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the …
You have questions. We have answers. 2017 is quickly approaching and we’re here to fill you in on some marketing trends to watch out for in the upcoming year and how ADsmith is taking advantage of what’s new and popular. Your Marketing Questions Where and how should you market? How much should you budget? Should you be online? Do …
What’s it like behind the scenes of a video shoot? Here’s a BTS look at our Steadicam shot, the final scene in our 2017 marketing trends video! Check out the full marketing trends video soon! This Steadicam shot came about during an internal meeting where it was asked, “How do we communicate the advantages of a multi-departmental marketing firm, as …
This week Joe discusses content marketing and the difference between engaging and selling to your target audience. Transcription: “Hey, I’m Joe with ADsmith. I want to talk about a nuance of content marketing: the difference between engaging and selling to your target audience. There is a time and place to tell your potential customers about all the products or services you offer. That …
When I was a student in college, studying television production-and particularly the history and development of video technology-I was struck by how complicated and non-intuitive it was. I was both baffled and impressed in how light is converted into electrons on a glass surface, then translated into something a screen could understand in order to be re-projected. Even in the …
