Ad Fatigue: How Long is Too Long for Your Campaign

Ad Fatigue: How Long is Too Long for Your Campaign

Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over time, you would probably start scrolling past it without even thinking...
What is Snackable Content?

What is Snackable Content?

You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive...
Video Marketing is Smart Marketing

Video Marketing is Smart Marketing

Ever since the first moving pictures became mainstream, video has kept us captivated. As technology has advanced, video has remained a crucial component of its evolution, such that amazing video can be captured now by virtue of a cellphone. In 2020, it is estimated...
That’s Right, 3 More Telly Awards

That’s Right, 3 More Telly Awards

We won’t lie—we rode the high of last year’s three Telly Award wins all the way into 2020. It was a new accomplishment for us—national recognition for the awesomeness that is our video team. Of course, this also meant a new bar had been set. You know what sounds...
That’s Right, 3 Telly Awards

That’s Right, 3 Telly Awards

ADsmith is Awarded With 3 Telly Awards ADsmith has always worked to provide quality work for our clients, but in the last 18 months, our video team has steadily raised the bar. We often remind our clients to publicize their accomplishments – because if you won’t...