Facebook’s “Hidden” Invite Button – Marketing Minute
Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s new “hidden” invite button, you can now invite people who have not already liked your page to do so – if they’ve engaged with your content. […]
Content Marketing: Engaging vs Selling – Marketing Minute
There is a time and place to tell your potential customers about all the products or services you offer. That time is after you’ve piqued their interest in your business and that place is the copy of your website. So how do you grab their attention in the first place? It can be challenging with […]
False-Consensus Effect – Marketing Minute
Have you ever heard of the false consensus effect? It’s when you believe that your personal habits are shared by others. How does this relate to your business? Your favorite radio stations and TV shows may not be your customers’ favorite. And just because you don’t use Pandora or post to social media doesn’t mean […]
Not for Profits – Marketing Minute
Everyone has something they’re passionate about. First, becoming active in not-for-profits opens the networking door, putting you in direct contact with other business owners who share your passion. Also, when people see you’re doing your part to help the community, they are more likely to remember you. Especially if you are involved in a cause […]
5 Reasons to Have a Blog – Marketing Minute
Why should your company or brand have a blog? Our top 5 reasons: First of all, Google loves fresh content. Your blog will help your SEO and give your website authority in Google’s eyes. Another reason to Blog is to drive organic traffic to your website By publishing interesting and informative content you are establishing […]
Facebook Preferred Audience Targeting – Marketing Minute
Have you heard of Preferred Audience Targeting on Facebook? It used to be that you would target all of your followers (AKA fans) on Facebook, which flooded people’s News Feeds. Because of Facebook’s constant algorithm changes, it’s becoming even harder to get your post to show up in your fan’s News Feeds. So how does […]
Google Review Update – Marketing Minute
Online reviews are important to your local business. Everyone knows that. But they might just have become even more important. Last week Google rolled out a new feature that puts reviews from other popular sites like Yelp, Facebook, and Trip Advisor right in your mobile search result or in the Knowledge Panel on desktop when […]
The Importance of Ongoing SEO
We know you’re tired of hearing this, but it bears repeating. We’re talking the clichéd “recite it in your sleep” kind of repeating. The “stuck-in-your-head-90s boy band earworm” sort of repeating. Yes, what we’re going to talk about is that important. Are you ready? Here it goes. In today’s world, maintaining a strong digital presence […]
Conduct Your Focus Group with ADsmith
To best advertise your product or service, you have to know your audience. At ADsmith, we believe that rather than investing advertising dollars in potentially ineffective strategies, you should first invest in research. A focus group is a kind of qualitative research that we highly value. By gathering your company’s target audience into one room, […]
What is a “Local Pack” and why does it matter?
The journey of finding a local business’s products or services often begins with a Google search. Anyone who has ever done one of these searches has seen Google’s local pack. “Local pack” is the term people who work in search engine optimization (SEO) use to describe the block of local businesses shown at the top […]
Rebranding a Family Store
When a client asks for help with rebranding an established, well-known brand, there is typically a lot of baggage involved. Not baggage as we traditionally think of it, but rebranding is, for all intents and purposes, a reinvention. We take into account public perception, as well as the company’s professional goals and ambitions. When the […]
