Have you ever heard of the false consensus effect? It’s when you believe that your personal habits are shared by others. How does this relate to your business? Your favorite radio stations and TV shows may not be your customers’ favorite. And just because you don’t use Pandora or post to social media doesn’t mean your customers behave the same way.
It’s important to identify these assumptions because they’re easy to make but can cost you thousands of wasted dollars on ineffective marketing strategies. You can’t truly know what perceptions you have to fight or what media or materials will be most effective until you have data to back up your decisions. The best thing you can do is learn where your customers receive their information, and how they make their buying decisions. This will help you shape which strategies work and which to avoid so you can make the most of your marketing dollars.
Have a burning question about research or false media assumptions? Give ADsmith a call today.
Any good marketing plan is based on research. Learn more about the research methods ADsmith uses to develop marketing strategies here.