Why should your company or brand have a blog? Our top 5 reasons:
- First of all, Google loves fresh content. Your blog will help your SEO and give your website authority in Google’s eyes.
- Another reason to Blog is to drive organic traffic to your website
- By publishing interesting and informative content you are establishing yourself as an industry leader and expert.
- You are connecting people to your brand. In 2016 your marketing not only needs to look good- it also needs a voice.
- Your blog creates excellent opportunities for sharing on social media.
Blogging Tips:
- Think about your audience and craft content you believe your audience will find valuable.
- Brainstorm with friends or colleagues on topics. Think about commonly asked questions in your industry and expand on answers.
- Have fun. Write naturally, and you will find your authentic voice.
- Do not plagiarize. This is pretty important. Google looks for fresh and original content and Google knows when you cut and paste.
- Pay attention to grammar.
- Use photos and images to make your blog more inviting.
- Proofread. And then have someone else proofread. And then have one more person proofread.
Stay tuned for more marketing tips. And if you need more help with your blogging strategy – give us a call at ADsmith.
