Skyler Scates didn’t follow a traditional path into marketing—and that’s part of what shapes her approach. She began her career as a hairstylist, where she learned how much she loves connecting with people and bringing their ideas to life. Taking on the salon’s marketing sparked a new passion, leading her to Missouri State University, where she earned a B.S. in Marketing Management, a minor in International Business, and an MBA.
Skyler enjoys work that blends creativity, communication, and strategy, which makes agency life the perfect fit. She’s drawn to understanding how people think—across industries and cultures—and uses that insight to help brands express themselves authentically.
Outside the office, she’s a self-proclaimed hobby enthusiast and outdoor lover who can usually be found reading, crocheting, or studying Korean. She’s also known for making incredible chocolate chip cookies, though she’s far too humble to say so herself. At home, she and her husband are happily entertained by their two pets: Guts, a husky mix, and Leo, a gray tabby cat.
Skyler is excited to grow her career at ADsmith, a place she admires for its creativity, community focus, and genuine commitment to clients.
