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Shadow White

Media Planner/Buyer

Shadow comes to ADsmith with 22 years of Broadcast Media experience. She served as the midday host on Q102 Springfield’s Rock Station but took a keen interest in the marketing side of the business, implementing and executing marketing plans for local non-profits, client promotions, and planning/hosting events for the four-radio station cluster. And yes, Shadow has met plenty of rock stars!

Shadow loves collaboration and ensuring that her client’s message hits the right eyes and ears. She thinks outside the box when it comes to marketing for top-of-mind awareness. Your goals are her goals. This girl never buys an ad-free streaming service and would rather peruse social media to see what forms of marketing are working and engaging. In her spare time, Shadow enjoys glamping (her and her boyfriend own a camper) with her kiddos, road trips, going to movies, keeping her garden alive, catching up on her stories (shows), and going antiquing.

Alma Mater

Ozark Technical Community College

Favorite Thing(s)

Pokémon Go
Yacht Rock to Metal Music


Playing Pokémon Go (gotta catch them all)
Road Trips

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