May 14, 2022 | ADsmith, Digital
When did you last redesign your local business’s website? One, two, five, ten years ago? If you’re still rocking a website template from 2015, it’s time for a website redesign! So what’s the big deal? Why can’t you just use the same template from a few years ago and...
Jan 5, 2022 | ADsmith, Digital
With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
Sep 15, 2020 | ADsmith, Digital
PPC, CPC, CTR, clicks, impressions, conversions – what do they all mean? It’s easy to get overwhelmed with the terms and metrics that live in the world of Google Ads (previously known as Google AdWords). Don’t fear, our digital media team is trained in the art of all...
Oct 2, 2019 | ADsmith, Digital
Look, we get it. When it comes to your business—particularly what people say about your business—it’s personal. And there is nothing quite like the crushing dismay of learning that someone has left you a one-star review. Upsides of Negative Reviews All customers...
Jul 25, 2017 | Digital, Marketing Minute
If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose....
