Snapchat Geofilters for Springfield, MO?

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What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to other social media networks, can be described as the most personalized and creative social platform, as users are …

Online Review Capture Strategies – Marketing Minute

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In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on reviews for business. I’m Tim, from …

Responsive Google Display Ads

Responsive Google Display Ads – Marketing Minute

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In the latest Marketing Minute, Michelle explains the benefits of Responsive Google Display Ads. Available in different sizes, Responsive Ads can help you reach thousands of potential customers on over 2 million websites. Transcription: “Hi, I’m Michelle from ADsmith’s digital department. In today’s Marketing Minute, I’m going to share with you the newest ad available in Google AdWords—Responsive ads! Google makes …

Facebook’s “Hidden” Invite Button – Marketing Minute

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This week Michelle tells us about Facebook’s new “hidden” invite button. Transcription: “Hi! I’m Michelle, from ADsmith’s digital team, and today I’m here to tell you about Facebook’s new “hidden” invite button. Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s …

2017 Marketing Trends and Stats

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You have questions. We have answers.  2017 is quickly approaching and we’re here to fill you in on some marketing trends to watch out for in the upcoming year and how ADsmith is taking advantage of what’s new and popular.   Your Marketing Questions Where and how should you market? How much should you budget? Should you be online? Do …

ADsmith’s New Website

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Sometimes it’s hard to practice what you preach. At ADsmith, we talk to our clients about refreshing or redoing their website every three to five years in order to stay up-to-date with design and development best practices. When our site hit three years old, we did some reconsideration on what we needed from our website. Goals The first thing we …

Content Marketing: Engaging vs Selling – Marketing Minute

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This week Joe discusses content marketing and the difference between engaging and selling to your target audience. Transcription: “Hey, I’m Joe with ADsmith. I want to talk about a nuance of content marketing: the difference between engaging and selling to your target audience. There is a time and place to tell your potential customers about all the products or services you offer. That …

Not for Profits – Marketing Minute

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Getting involved with not for profits in your local community offers many benefits. In our latest “Marketing Minute”, Holly shares several reasons why your business should get involved with the local community and some tips to help you get started! Transcription: “Everyone has something they’re passionate about.  I’m Holly Atkinson, and in today’s Marketing Minute, I’m going to cover some …

5 Reasons to Have a Blog – Marketing Minute

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Blogs can help your business. Amy shares 5 reasons your business should blog and some tips to help you get started. Transcription: “My name is Amy and in today’s Marketing Minute I’m going to talk about why your company should have a blog and how you can use your blog as a powerful marketing tool. Why should your company or …

Facebook Preferred Audience Targeting – Marketing Minute

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Week two of “Marketing Minute,” brings more digital marketing news. Michelle gives us some insight into Facebook’s newest feature; Preferred Audience Targeting. Transcription: “Hi! I’m Michelle Mira and I’m a Digital Media Specialist here at ADsmith and I’m here to fill you in on one of Facebook’s most recent updates: Preferred Audience Targeting. It used to be that you would target …