Why Video Content is Critical in 2022

Why Video Content is Critical in 2022

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
How to Handle Negative Reviews

How to Handle Negative Reviews

Look, we get it. When it comes to your business—particularly what people say about your business—it’s personal. And there is nothing quite like the crushing dismay of learning that someone has left you a one-star review. Upsides of Negative Reviews All customers...

Social Media Diversification – Marketing Minute

If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose....