Educating Customers

Educating Customers – Marketing Minute

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In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, …

Localized Research

Localized Research – Marketing Minute

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Localized research is often under-utilized. Emily helps us understand its importance, in this week’s Marketing Minute. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Transcription: “Hi! I’m Emily with ADsmith’s research team. In today’s Marketing Minute, let’s talk about localized research. Although you call the shots in your business …

Creative Collaboration – Marketing Minute

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In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world.  As a designer, I know that my work doesn’t exist in a vacuum – I thrive …

2017 Marketing Trends and Stats

adsmith ADsmith, Creative, Digital, Media, Research 0 Comments

You have questions. We have answers.  2017 is quickly approaching and we’re here to fill you in on some marketing trends to watch out for in the upcoming year and how ADsmith is taking advantage of what’s new and popular.   Your Marketing Questions Where and how should you market? How much should you budget? Should you be online? Do …

False-Consensus Effect – Marketing Minute

adsmith Marketing Minute, Research 0 Comments

We’re starting a mini-series on mistakes you can make when doing your own marketing. This week Charity discusses the False-Consensus Effect and how it can negatively affect your marketing. Transcription: “Hi, I’m Charity, and I’m in digital service at ADsmith. Let’s talk about one of the most common mistakes clients can make when trying to do marketing on their own. Have …

Conduct Your Focus Group with ADsmith

Jessica Research

To best advertise your product or service, you have to know your audience. At ADsmith, we believe that rather than investing advertising dollars in potentially ineffective strategies, you should first invest in research.  A focus group is a kind of qualitative research that we highly value.  By gathering your company’s target audience into one room, we can get at the …

New ADsmith Focus Group Room

Jessica ADsmith, Research

Research is incredibly valuable to many aspects of life. In marketing, it’s essential, and it has many layers. To best advertise your product or service, you have to know your audience. You have to keep an ear to the ground on who’s watching, whose attention you’re looking to snag, and what messages work. There are different ways to gather this …