Research is the Foundation

Research is the Foundation

Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy....

Educating Customers – Marketing Minute

In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, there are some basic questions that consumers need answered. Like… What products do you offer? Why would they need those...

Localized Research – Marketing Minute

Although you call the shots in your business – remember that your customers are king. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Research also keeps marketing messages...

False-Consensus Effect – Marketing Minute

Have you ever heard of the false consensus effect? It’s when you believe that your personal habits are shared by others. How does this relate to your business? Your favorite radio stations and TV shows may not be your customers’ favorite. And just because you don’t...
Conduct Your Focus Group with ADsmith

Conduct Your Focus Group with ADsmith

To best advertise your product or service, you have to know your audience. At ADsmith, we believe that rather than investing advertising dollars in potentially ineffective strategies, you should first invest in research.  A focus group is a kind of qualitative...