Apr 4, 2022 | ADsmith, Research
Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...
Feb 24, 2017 | Marketing Minute, Research
In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, there are some basic questions that consumers need answered. Like… What products do you offer? Why would they need those...
Jan 20, 2017 | Marketing Minute, Research
Although you call the shots in your business – remember that your customers are king. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Research also keeps marketing messages...
Dec 16, 2016 | ADsmith, Creative, Fun, Marketing Minute, Research, Team
We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world. Collaboration is equally as important in other stages of a business’ marketing strategy, whether you’re putting together a media plan or developing a...
Oct 14, 2016 | Marketing Minute, Research
Have you ever heard of the false consensus effect? It’s when you believe that your personal habits are shared by others. How does this relate to your business? Your favorite radio stations and TV shows may not be your customers’ favorite. And just because you don’t...
