Learn what SPEAKS to your customers before you spend any marketing dollars.

It seems simple, but it’s true. Research matters. For businesses and organizations, research is absolutely essential in remaining ahead of the curve.

Interested in Participating in a Paid Focus Group? Click Here!


ADsmith Marketing & Advertising uses a unique approach to achieve measurable results. Our process wheel illustrates the steps we take to ensure our clients growth. Each step is integral in achieving our clients’ goals.



Media planning, placement, and accountability is ADsmith’s founding strength.  Based on your goals, target audience, and budget, we will maximize the impact of your message.


Growth is the final step of ADsmith’s process wheel, achieved through successful collaboration and implementation of the previous steps. It’s also our favorite part, because we love helping our clients grow!


The foundation of any great marketing campaign. ADsmith’s research capabilities include focus groups, customer surveys, research data from Nielsen, Arbitron, and the 4A’s (American Association of Advertising Agencies).


After conducting, compiling, and analyzing research findings, ADsmith collaborates with your business to develop goals. Once a goal is in place, ADsmith will devise a strategy to meet those goals.


Though critical, a company’s marketing bridge is often overlooked. We will identify existing obstacles, either internally or externally, and help you create flawless customer service.


Your business’s identity should be consistent in every piece of material created. Whether it’s print, online, or TV, ADsmith will create, refine, and promote your identity through traditional and creative measures.


The state of Digital Media is in constant flux; our dedicated digital department keeps up-to-date on trends, algorithms, and opportunities to reach your customers.


Promote new products or a new identity, support a cause, or gain community involvement. From news releases to commercials, we’ll build awareness and attendance to your business’s events.

Focus Groups

Focus groups are an invaluable research tool. We get real people to sit down and answer your questions. The things you would most like to know about your customers, your business’s perception, and how to convert the “maybes” of your world to “yeses”.

The questions you have might include:

  • When do people think they need your products or services?
  • Are your target customers aware of your business?
  • What are your target customers’ needs and priorities?
  • How do your potential customers find you?
  • What do people think of your business?
  • What do people think of your competitors?

Don’t waste thousands of advertising dollars on ineffective strategies. Find out what is and isn’t working, and how to reach and motivate potential customers.

Experience a completely customized focus group targeted to your core audience. Our focus group facility is equipped with a two-way mirror, allowing our clients to privately observe the focus group. We utilize a state-of-the-art recording device that allows our staff and clients to review the session at a later time. ADsmith compiles the resulting information into a comprehensive summary, complete with actionable recommendations.

Focus group facility & available services:

  • Seating for up to 12 participants
  • Two-way mirror; observation room with seating for up to 8
  • Digital copy of focus group session
  • Internet-connected TV monitor for message testing
  • Catering coordination
  • Discussion moderator
  • Recruitment of participants in target demographic
  • Copywriting of discussion questions
  • Full report of focus group findings
  • Summary of recommendations based on participant feedback
  • Preparation and cleanup

Call for reservation and pricing information: 417.881.7722

Focus Group Process

Other Research Services

Traditional/Online Surveys

Surveys (traditional and online) are a great hands-on way to gather information from the people who matter most to your business—your customers.

Learn More

Focus Groups

Experience a completely customized focus group targeted to your core audience, with the resulting information in a comprehensive summary.

You're Here!

Industry & Market Analysis

ADsmith subscribes to Nielsen, Strata, SQAD, SEMrush and Raven Tools to thoroughly round our view of the content your customers are most likely to consume.

Learn More

Secret Shopping

Secret shopping is a powerful tool at detecting any issues you might not know about, identifying your standout staffers, and those who might need extra training.

Learn More

Our Other Services

You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.

These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.