Marketing in Springfield, MO
At ADsmith Marketing and Advertising, we are driven by results, which is why we take research and accountability so seriously. Marketing at its core should be effective, not just pretty. If something isn’t working, we’ll find out why. We know that the only way we can succeed is if you succeed, so we take your business as seriously as you do.
OUR PROCESS
ADsmith Marketing & Advertising uses a unique approach to achieve measurable results. Our process wheel illustrates the steps we take to ensure our clients growth. Each step is integral in achieving our clients’ goals.
MASS MEDIA
Media planning, placement, and accountability is ADsmith’s founding strength. Based on your goals, target audience, and budget, we will maximize the impact of your message.
GROWTH
Growth is the final step of ADsmith’s process wheel, achieved through successful collaboration and implementation of the previous steps. It’s also our favorite part, because we love helping our clients grow!
RESEARCH
The foundation of any great marketing campaign. ADsmith’s research capabilities include focus groups, customer surveys, research data from Nielsen, Arbitron, and the 4A’s (American Association of Advertising Agencies).
GOALS & STRATEGY
After conducting, compiling, and analyzing research findings, ADsmith collaborates with your business to develop goals. Once a goal is in place, ADsmith will devise a strategy to meet those goals.
BRIDGE
Though critical, a company’s marketing bridge is often overlooked. We will identify existing obstacles, either internally or externally, and help you create flawless customer service.
IDENTITY
Your business’s identity should be consistent in every piece of material created. Whether it’s print, online, or TV, ADsmith will create, refine, and promote your identity through traditional and creative measures.
DIGITAL MEDIA
The state of Digital Media is in constant flux; our dedicated digital department keeps up-to-date on trends, algorithms, and opportunities to reach your customers.
PUBLIC RELATIONS
Promote new products or a new identity, support a cause, or gain community involvement. From news releases to commercials, we’ll build awareness and attendance to your business’s events.
At ADsmith Marketing and Advertising, we are driven by results, which is why we take research and accountability so seriously. Marketing at its core should be effective, not just pretty. If something is working, we’ll find out why. We know that the only way we can succeed is if you succeed, so we take your business as seriously as you do.
Our Services
Research
After all, knowledge is power. Learn More
Digital
SEO, AdWords, and Facebook. Are you keeping up with technology that can get you found online? Learn More
Creative
Attention-grabbing and innovative, our concepts will help you outshine your competitors. Learn More
Media
The mix of everything you do, from television to digital, print to PR, and how it helps boost your presence. Learn More
ADsmith Marketing & Advertising is a community of passionate marketing professionals producing creative, accountable results. Founded in 2000, we are deeply invested in our community’s businesses and organizations, and committed to a fully integrated hands-on approach to meet your company’s marketing and advertising needs.
ADsmith Marketing & Advertising is a community of passionate marketing professionals producing creative, accountable results. Founded in 2000, we are deeply invested in our community’s businesses and organizations, and committed to a fully integrated hands-on approach to meet your company’s marketing and advertising needs.
Marketing in your
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At our core, research is everything.
At ADsmith, we believe research is the cornerstone to every successful marketing campaign. Every strategy we recommend and implement is based upon our in-depth exploration of your business, customers, competitors, and overall industry. Our research process provides insights on how your local customers are making their purchasing decisions, along with trends in your industry on a national or global level. This eliminates guesswork—we learn what speaks to your customer base and build our strategies based on that information.
As a result of our commitment to research and extensive experience over the years, ADsmith is the leading marketing expert in a variety of industries, including automotive, business-to-business, retail, nonprofits, financial institutions, health services, and home improvement.
At our core, research is everything.
At ADsmith, we believe research is the cornerstone to every successful marketing campaign. Every strategy we recommend and implement is based upon our in-depth exploration of your business, customers, competitors, and overall industry. Our research process provides insights on how your local customers are making their purchasing decisions, along with trends in your industry on a national or global level. This eliminates guesswork—we learn what speaks to your customer base and build our strategies based on that information.
As a result of our commitment to research and extensive experience over the years, ADsmith is the leading marketing expert in a variety of industries, including automotive, business-to-business, retail, nonprofits, financial institutions, health services, and home improvement.
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Focus Group
Focus groups provide valuable answers to important questions:
- When do people think they need your products or services?
- Are your target customers aware of your business?
- What are your target customers’ needs and priorities?
- How do your potential customers find you?
- What do people think of your business? How about your competitors?