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Ad Fatigue: How Long is Too Long for Your Campaign
Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over...
From Clicks to Conversions: How to Improve Your Website Conversion Rate
What has more value: more guests coming into your store or more guests purchasing items? Almost every business owner would say getting more sales holds more value than visitors. The same holds true...
Website Redesign: 5 Reasons Your Local Business Needs a Revamp
When did you last redesign your local business’s website? One, two, five, ten years ago? If you’re still rocking a website template from 2015, it’s time for a website redesign! So what’s the big...
Focus Groups Reveal Consumer Preferences
Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they...
