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NEWS & CULTURE
Copywriting Tips: How to Write More Better
Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be...
What We Learned from GlassBuild 2022 (and Why We Went)
Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more was at GlassBuild 2022. Members of the...
Ad Fatigue: How Long is Too Long for Your Campaign
Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over...
From Clicks to Conversions: How to Improve Your Website Conversion Rate
What has more value: more guests coming into your store or more guests purchasing items? Almost every business owner would say getting more sales holds more value than visitors. The same holds true...
