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Educating Customers – Marketing Minute
In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, there are some basic questions that consumers need answered. Like… What products do you offer? Why would they need those...
Social Media Diversificiation – Marketing Minute
If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and make the best use of those you choose. Take Facebook, for...
Online Review Capture Strategies – Marketing Minute
Looking for strategies on how to get customers to leave your business a review online? One study from Bright Local* shows that 7 out of 10 customers will leave a review if asked. If even 1 in 10 customers left a review, you would see some real growth and quickly...
Importance of Online Reviews – Marketing Minute
Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. In Search Engine Optimization, we often see a correlation between user behavior and how Google search algorithms work. Simply...
Responsive Google Display Ads – Marketing Minute
Google makes it easy to reach potential customers both on the web and in apps on what’s called the Google Display Network—or GDN—a HUGE network of over 2 million sites. Our creative team designs Display ads in a variety of sizes: leaderboard, banner, skyscraper, etc....
Localized Research – Marketing Minute
Although you call the shots in your business - remember that your customers are king. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Research also keeps marketing messages...
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