News & Culture
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Greater Springfield Area Businesses will Adapt and Thrive After COVID
We won’t lie, friends—the world as we knew it is over. Well, at least for the time being. The Stay-at-Home mandate affecting Greene County has had a dramatic impact on businesses across the Greater Springfield area, and we’re just at the start. Those not considered...
How to Handle Negative Reviews
Look, we get it. When it comes to your business—particularly what people say about your business—it’s personal. And there is nothing quite like the crushing dismay of learning that someone has left you a one-star review. Upsides of Negative Reviews All customers...
That’s Right, 3 Telly Awards
ADsmith has always worked to provide quality work for our clients, but in the last 18 months, our video team has steadily raised the bar. We often remind our clients to publicize their accomplishments - because if you won’t toot your own horn, oftentimes the horn will...
ADsmith Uses Black Magic
How do we do that voodoo we do so well? Just takes a little magic. Blackmagic, to be specific. To be even more specific, the Blackmagic Pocket Cinema Camera 4K (also known by its acronym, BMPCC 4K). Want to know what makes this camera so special? Well, settle in,...
Demystifying Millennials
Dissing Millennials is a popular pastime. They’re lazy, they’re entitled, they’re narcissistic—the list goes on. Well, ADsmith can’t speak for all Millennials, but the ones who work here are nothing like the stereotypes. Let’s start by defining Millennial, as it seems...
Micro-Content
Video killed the radio star, and so far, nothing has come close to killing video. In fact, video represents a whopping 75-80% of global web traffic. According to statistics published in January of this year, 100 million hours of video are watched per day on Facebook...
