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Exploring the Impact of AI in Marketing
Artificial Intelligence (AI) is here to stay. After nearly 25 years in business, ADsmith understands the nature of disruptive change. We have learned that the key to adapting lies in understanding. AI is revolutionizing how businesses understand their customers,...
Maximize Your Advertising Strategy with Your Marketing Budget
As a business owner, you understand the importance of advertising to drive growth and connect with your target audience. However, determining the right marketing budget for your advertising strategy can be a daunting task. Allocating too little could hinder your...
Copywriting Tips: How to Write More Better
Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be used as a guide for you and your team as you work to finetune your...
What We Learned from GlassBuild 2022 (and Why We Went)
Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more was at GlassBuild 2022. Members of the ADsmith team attended the glass industry conference mid-October...
Ad Fatigue: How Long is Too Long for Your Campaign
Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over time, you would probably start scrolling past it without even thinking...
From Clicks to Conversions: How to Improve Your Website Conversion Rate
What has more value: more guests coming into your store or more guests purchasing items? Almost every business owner would say getting more sales holds more value than visitors. The same holds true for your website. Your website shouldn’t be a place where visitors...
