News & Culture
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Research is the Foundation
Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy....
2020 Year in Review
Hard as it is to believe, the first month of the new year is already gone. What is perhaps the most highly anticipated new year in recent memory is well underway. For all its ups and downs, 2020 was an eventful year for many ADsmith clients—and in ways not at all...
No Ceiling from SBJ Podcasts
Not sure if you guys have noticed, but this year has been a little weird. Granted, at ADsmith, we knew 2020 would be a big one—it was a milestone year for us, turning twenty and all. No, we couldn’t have anticipated everything that 2020 brought – and continues to...
A Very COVID Christmas
Mask up for the holiday season and set the mood with the Christmas album that only comes around once... we hope! This year had its ups and downs, but we hope, for you, it ended on a high note.
Politicians are Spending How Much this Election Cycle??
Hey, it’s attack ad season. Yay? Seriously, though, the amount of money being spent on ads for the 2020 Presidential Election is a little (or a lot) ridiculous. Granted, exorbitant spending in the name of campaigning has been a thing for a long time. In fact, ADsmith...
Google Ads 101 – Impressions and CTR are More Than Buzzwords
PPC, CPC, CTR, clicks, impressions, conversions – what do they all mean? It’s easy to get overwhelmed with the terms and metrics that live in the world of Google Ads (previously known as Google AdWords). Don’t fear, our digital media team is trained in the art of all...
Thank you to everyone with the Springfield Area Chamber of Commerce who came out for the ribbon cutting. ✂🎀
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