At our core, we’re a strategy-driven team that knows data is only useful if you know how to wield it. While we’re not ones to gatekeep, we also know it’s not about having all the tools—it’s about using the right ones. Here’s a breakdown of the marketing tools we lean on every day, why they matter, and how we use them to fuel smart, effective campaigns.
Competitive Intelligence: The Map Before the Journey
You wouldn’t launch a rocket without knowing the coordinates. The same goes for launching a campaign.
We start with industry research tools to learn what audiences are paying attention to, what competitors are doing, and where the market is headed. This includes consumer behavior reports, economic indicators, and directly asking customers via surveys and focus groups.
It’s not just data for data’s sake—it’s intel that shapes every headline, placement, and platform decision.
Our top uses:
- Identifying gaps your competitors are missing
- Tracking audience sentiment shifts
- Spotting new placement or channel opportunities
Website & Audience Behavior: Google Analytics (a.k.a. Our Truth Serum)
Numbers don’t lie, but they can definitely be misread. Google Analytics is our go-to for separating what feels like a good campaign from what’s actually working.
We use it to track how people find your site, what they do when they get there, and why they leave. Pair that with conversion goals and (when applicable) e-commerce tracking, and you’ve got a goldmine of actionable insight.
How we use it:
- Understanding which campaigns drive real traffic
- Optimizing landing pages based on user flow
- Reporting ROI in a clear, client-friendly format
Digital Ad Strategy: Paid Search + Social Campaigns
We treat digital ads like a performance sport—part science, part art. Whether it’s Google Ads, Meta campaigns, or LinkedIn placements, we’re not just tossing money into the void.
Our approach is strategy-first: defined goals, tight targeting, A/B testing, and constant optimization.
Behind the curtain:
- Building layered audiences that convert
- Testing copy, visuals, and offers to find the sweet spot
- Reporting beyond impressions to real business results
SEO Strategy & Keyword Power: SEMrush (We Call It Our X-Ray Vision)
SEMrush helps us see what others can’t. From keyword research to competitor analysis to site audits, it’s how we help brands show up where they should—and stay there.
We don’t just use it once and walk away. It’s an ongoing part of our content strategy, backlink planning, and technical optimization.
Our go-to uses:
- Finding content gaps and new blog topics
- Auditing websites for SEO improvements
- Watching competitor moves like hawks
Third-Party Verification: Nielsen Ratings (Yes, We Still Believe in Broadcast)
Traditional media still plays a big role in certain markets, and when it does, Nielsen is how we hold it accountable. We don’t just trust what we’re told aired. We verify by matching media invoices against actual performance data. If a spot didn’t run? We catch it. If a schedule didn’t meet promised reach? We negotiate makegoods. It’s how we protect every media dollar our clients spend.
Our New Favorite Coworker: AI (When Used With a Brain)
Artificial Intelligence isn’t just a buzzword—it’s a powerful tool when used with intention. We’re not handing over our strategy or creative work to a robot, but we are using AI to streamline, support, and supercharge the work we already do.
Think of it as our digital intern: fast, helpful, occasionally weird, and always in need of supervision.
Here’s how we use AI:
- Research and Ideation: Generating topic ideas, outlines, and competitive angles faster
- Content Support: Drafting rough concepts and social captions to speed up workflows (human-edited, always)
- Data Analysis: Spotting patterns in large datasets that might take hours to identify manually
- Automation: Improving turnaround time for tasks like ad copy testing, A/B setups, and reporting summaries
We don’t believe AI replaces creativity or strategy—but when paired with experienced marketers, it helps us move faster without compromising quality. It’s just another tool in our toolkit… not the whole toolbox.
Creative Execution: Our In-House Design & Video Team
The best data in the world won’t help you if your creative is weak. That’s why we’ve invested in super sick talent that knows how to turn strategy into scroll-stopping visuals.
From social graphics to TV commercials to long-form brand videos, our creative team builds assets that actually get noticed—and get results.
Services we offer in-house:
- Storyboarding and scripting
- Video production and editing
- Graphic design across digital and print
The Ultimate Tool: Our People
Yes, we use a lot of tech, but none of it works without the human insight behind it. Our strategists, designers, analysts, writers, and planners bring nuance to every dashboard and campaign plan.
Because sometimes what’s technically working doesn’t match what your audience really needs. That’s where we come in—with the judgment, experience, and guts to make the call.
Why It Matters
The tools themselves don’t make a great marketing agency. It’s how you use them—when to dig into the data, when to pivot, and when to trust your gut. Our team blends logic, creativity, and accountability to make your marketing dollars go further.
Ready to put smart tools (and smart people) to work for your business?
Let’s talk about how we can build a strategy that’s backed by data, elevated by creativity, and tailored to your goals.