Traditional Media

Valuable tools for measurable results.

Our intense analysis of media data, including Nielsen ratings and SQAD (Spot Quotations and Data) gives us a clear picture of the media habits of various demographic groups: what they watch, listen to, and read.

We can also predict future viewing and listening based on trends. When our research tools combine, we determine the best mix to reach your audience effectively and efficiently. We know how much each timeslot is worth, using years of media experience combined and verified with sophisticated, unbiased software.

There is a time and place for everything.

That includes when and where to run your commercials. When we put together a media plan, we look at the big picture and then we break it into component parts.

Is this message right for this time of year? For this program? For this station? Does this message conflict with any other marketing efforts? Is this message consistent with digital strategies? Does our research support our recommendations? We want to deliver the most bang for your buck, so we look at this from every possible angle.

When it comes to planning and placing media, our goal is simple:

We want your message to reach the most targeted audience possible at the lowest possible cost.

You have a beautiful commercial ready to go. The next step is finding an audience. Not just any audience—but your audience. Fortunately, ADsmith Marketing & Advertising has the right tools for this placement.

Extensive experience in implementing and filing co-op.

If you’re an authorized dealer of a national brand, you might have a co-op budget to offset various advertising expenses. Co-op guidelines, however, can be incredibly rigid, if not confusing, and no two manufacturers come with the same requirements.

ADsmith Marketing & Advertising has extensive experience in implementing and filing for any or all co-op you qualify to receive. It doesn’t matter if you have one manufacturer offering a co-op budget or ten; we will read, enforce, and file as much co-op as is necessary to help you pay for your marketing campaign. We will also actively work to produce co-op compliant messages that may produce better results for you and the brand you carry.

Delivering the goods.

When it comes to media placement, you’re paying for eyeballs – and not just any eyeballs – the right age, gender, income and more. At ADsmith, we make sure you get your money’s worth with an intense media invoice-audit and post-analysis process.

Armed with media data, we hold stations accountable for delivering the exact audience they promised when we negotiated your rates. That means giving you millennials if that’s your target, or baby-boomers if you’re going for an older audience. Just getting the right number of commercials in the wrong time periods doesn’t cut it. So, if you get fewer of the right eyeballs than you paid for, or if a media vendor made an error, we work to correct the problem with credits or free advertising until it’s right.