Digital Media

SEM is complex and far-reaching. We help master the search.

To those who are unfamiliar with it, even the terms can be confusing: paid search ads, pay-per-click (PPC), cost-per-click (CPC), cost-per-thousand-impressions (CPM), and the list goes on. Each option has a host of caveats and customizable possibilities. ADsmith determines the best use of your budget to achieve your goals. Then we craft, design, implement and monitor performance, maintaining agility if we need to pivot.

As a Google Partner, ADsmith has the skill and expertise to develop, launch, and maintain your Google Ads campaigns. This recognition is only awarded to advertisers who, among other things, have delivered client revenue growth. Google certifications must be maintained and updated to keep up with Google’s ever-changing algorithms. The ADsmith digital marketing team goes beyond just offering Google Ad services. We are constantly adapting and learning to ensure your campaigns have maximum impact.

Social media comes with huge potential for reach and engagement. We plan well beyond posting.

Facebook, Twitter, Instagram, Pinterest, and a slew of other platforms have led the charge into the next generation of communication. While unpaid (or organic social) messages can definitely pick up steam on their own, a modest budget behind important messages and content will help companies reach and connect with targeted audiences.

By utilizing the power of ADsmith’s marketing research capabilities, your message will be strategically crafted and delivered to reach your ideal customer. Our creative department will craft the perfect image and copy to represent your message, and our digital marketing team will track the clicks your website gets, know where your site’s visitors are looking, and help transform that traffic into conversions.

Your approach to social media depends on your goals.

Some businesses give us total control of their social media content. Others ask us to prepare several weeks of proposed content for their review and approval. Still others ask us to supplement the content they prepare and post on their own.

Whatever the approach, we will keep an eye on the content that resonates with your audience and we will build and recommend further strategies accordingly. If something isn’t working, we’re in a great position to catch it quickly and change direction.

Share the best possible content for your goals and industry.

Social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn have given customers direct access to companies and brands, and in turn, provided companies and brands the ability to reach a broader audience.

However, the way a company represents itself on social media is very important. Indeed, the balance between what is too salesy or obnoxious and what is fun, helpful, or otherwise engaging is a hard one to maintain. Luckily, the ADsmith digital marketing team is here to help you strategize so that your brand is posting the best possible content for your goals and industry.