Digital Footprint & Website Development

Your website isn’t a one-time investment.

What’s hot in terms of design and structure has a short shelf-life. Think of your website the way you would your cell phone. You have the hottest model now, but wait a couple of years and you’ll look out-of-touch. And true, this might not matter to you, but it will leave your consumers with an impression.

Websites are important and they need to be constantly updated, tweaked, and sometimes completely revolutionized in terms of look and design. ADsmith will keep up with modern trends, make suggestions and updates where necessary, and let you know when it’s time, for you, your business, and your customers, to go back to the drawing board.

It starts with a comprehensive digital audit.

At ADsmith Marketing & Advertising, we begin with a comprehensive digital audit to determine the current state of your SEO. We will pinpoint errors, present opportunities, and research the best keywords to represent your brand for your targeted area.

Constantly monitoring your digital health.

After a website audit, we focus on your on-page SEO (title tags, meta descriptions, friendly URLs, link building, blogging, and so on). We also compare your keywords with your competitors’ and provide monthly reports breaking down your website traffic, keyword rankings, and everything else that falls under the sizeable SEO umbrella.

SEO is not a one-time thing. Search engines can take 4-6 months to register your updates, and during that time, keywords change. Good strategies eventually become outdated. Strong website traffic will eventually plateau. A nosedive in any of these areas can be a hard hole to climb out of. As a digital marketing agency, ADsmith is constantly monitoring your digital health so we’re ready to act and adapt to any changes that impact your rankings in search results.

The first step in any plan is research.

The Internet has essentially handed every customer a megaphone. Whether they take to Google, Facebook, Yelp, Twitter, or all the above to share their experiences, they have the potential to damage your business, even without a legitimate ax to grind.

The good news? Many customers take negative reviews with a grain of salt. The better news? A response from the company—regardless of the outcome—can go a long way to establish or confirm faith in your brand.

ADsmith Marketing & Advertising monitors the reviews and messages clients receive. When a negative review is posted, we leap into action. Our process is straightforward—we determine what happened, if or where the wrongdoing occurred, and then form a plan of action based on what we discover. It might be a misunderstanding or an internal issue that presents an opportunity for growth. We look to maintain relationships where possible and offer solutions that will leave all parties satisfied – or at least knowing that they were heard.

Remember that addressing negative reviews isn’t always for the reviewer in question. Current and potential customers pay attention to how you handle every negative interaction, and they make buying decisions based on what they see. In many ways, addressing your negative reviews is an opportunity to shine.

Keeping track of your online storefront.

We typically provide monthly or quarterly reports breaking down website traffic, rankings, and more so you can easily see how your website, digital advertisements, and organic social accounts are performing. We can also see the impact on traditional media campaigns on your traffic. All marketing efforts work together to bring in more potential customers to your online storefront, and these digital reports are a helpful way to track success.