Branding

Branding is a marriage of aesthetic and attitude that captures the essence of your business.

It’s a combination of elements uniquely crafted, and consistently utilized, to trigger an immediate emotional response from anyone familiar with your products or services. Words, images, colors, font – ADsmith brings all elements together to build brands. Then we introduce them to the world. Here’s how.

BRAND
STRATEGY

We help you find and establish your brand – the unique “why” behind your business.

Uncovering or even rediscovering your “why” is crucial to building an authentic connection with your target audience. It’s the seed that germinates into customer loyalty. Whether you need a fresh brand identity or you’re rebranding to remain relevant for the future, we’ll help you uncover a solid brand strategy and will bring your story to life.

BRAND
DISCOVERY

We start with an audit of all current marketing efforts.

We’ll explore existing brand awareness and loyalty, and we’ll conduct category research, including a deep dive into competitors. Then we’ll use this information to set measurable objectives and form a strategic direction to meet and exceed them. This strategic marketing plan sets the foundation for creative, accountable marketing results.

BRAND
IMMERSION

We protect your brand.

We immerse ourselves fully in your brand identity to ensure that every message and every distribution channel delivers a consistent message to your customers and prospects every time.

BRAND
DEVELOPMENT

We align your brand with your business objectives.

ADsmith builds your brand in conjunction with your company’s vision, your customers’ needs and your competitor’s tactics. Communicating your brand solidifies your company’s value in a singular, cohesive way that, once established, forms a strong emotional connection with your customers and keeps them coming back for more.