SEO vs Paid Advertising: Which Is Better?
There are a number of ways to promote your small business online, but the two strategies bound to be advocated are Search Engine Optimization (SEO) and Paid Advertising (PPC). Both can help you reach new customers, build brand awareness, and increase revenue—but they work in very different ways. So which one should you invest in? […]
Must-Have Marketing Tools We Actually Use
At our core, we’re a strategy-driven team that knows data is only useful if you know how to wield it. While we’re not ones to gatekeep, we also know it’s not about having all the tools—it’s about using the right ones. Here’s a breakdown of the marketing tools we lean on every day, why they […]
Should You Use AI Writing Tools for Blog Posts?
AI-generated content is everywhere. From social media captions to full-length blogs, tools like ChatGPT are transforming the way marketers, businesses, and creatives approach writing. But as with any powerful tool, the question isn’t just can you use AI writing—but should you? Let’s break down the benefits, the drawbacks, and how to use AI content generators […]
5 Red Flags to Watch for When Hiring a Marketing Team
Hiring a marketing team should feel like a power move for your business—not a gamble. But with so many agencies out there claiming to be “data-driven,” “full service,” and “award-winning,” how do you separate the true partners from the red-flag factories? (Full disclosure—ADsmith is data-driven, award-winning, and full service. But unlike a lot of snake […]
3 Things You Should Know About the International Roofing Expo (IRE)
The 2025 International Roofing Expo took place on February 19-21st, and the ADsmith team was thrilled to participate in the action! Ken Taylor, Amy Hietter, and Emily Falbe braved the winter storm and flew to San Antonio, Texas, for this major event in the roofing industry. As many of our clients are in the building […]