Springfield Daily Citizen partnered with ADsmith to increase awareness and quickly gain 600 new subscribers. ADsmith launched a creative campaign featuring local influencers, special subscription pricing, a long-form video with a well-known local comedian, billboards, and a new mobile app. Within six months, the Daily Citizen surpassed its subscriber goal.
After 18 months of business, the nonprofit online news source, Springfield Daily Citizen, saw that their growth had begun to level off and believed that awareness was a factor limiting their growth.
ADsmith was tasked with increasing awareness, adding 600 new subscribers – very fast and very creatively.
ADsmith developed creative supported by a new campaign leveraging local influencers, a discounted annual and monthly subscription price, the use of a local and well-known comedian in a long-form video, billboards, and the launch of a brand-new mobile app.
Within 6 months, the Daily Citizen’s goals were surpassed:
