About Us

Our Founder

Angela D. Smith built ADsmith from her name, her values, and a belief that marketing should be done the right way. What began as a one-person agency is now a team driven by the same honesty, accountability, and passion she championed from day one.
 

Angela's Story

Angela saw the ups and downs of business ownership early—witnessing the end of her great-grandfather’s country store, watching happy customers at her grandmother’s café, and working in the family print shop from grade school through college. ADsmith came 20 years after she graduated summa cum laude from SMSU (now MSU) and landed a job writing radio ads.

Her copywriting quickly stood out, leading to an agency role where she helped win the local Coca-Cola Bottling Company account and learned media analysis, negotiation, and buying from Coca-Cola USA. That 10-year experience reshaped her career. She later held leadership roles at three agencies before opening ADsmith in 2000.

What started as a one-person shop became a team of passionate marketers helping businesses grow. Angela received the American Advertising Federation of the Ozarks’ Silver Medal Award for her impact on advertising, creativity, and social responsibility. She currently serves on the boards of the Boys & Girls Clubs of Springfield, the Springfield Executive Breakfast Club, and the Laura Ingalls Wilder Home & Museum—and has donated marketing support to dozens of nonprofits since founding ADsmith.