TIMELY INFORMATION on your company’s perception from the people who matter most.

RESEARCH SERVICES
It seems simple, but it’s true. Research matters. For businesses and organizations, research is absolutely essential in remaining ahead of the curve.

OUR PROCESS

ADsmith Marketing & Advertising uses a unique approach to achieve measurable results. Our process wheel illustrates the steps we take to ensure our clients growth. Each step is integral in achieving our clients’ goals.

MASS MEDIA

Media planning, placement, and accountability is ADsmith’s founding strength.  Based on your goals, target audience, and budget, we will maximize the impact of your message.

GROWTH

Growth is the final step of ADsmith’s process wheel, achieved through successful collaboration and implementation of the previous steps. It’s also our favorite part, because we love helping our clients grow!

RESEARCH

The foundation of any great marketing campaign. ADsmith’s research capabilities include focus groups, customer surveys, research data from Nielsen, Arbitron, and the 4A’s (American Association of Advertising Agencies).

GOALS & STRATEGY

After conducting, compiling, and analyzing research findings, ADsmith collaborates with your business to develop goals. Once a goal is in place, ADsmith will devise a strategy to meet those goals.

BRIDGE

Though critical, a company’s marketing bridge is often overlooked. We will identify existing obstacles, either internally or externally, and help you create flawless customer service.

IDENTITY

Your business’s identity should be consistent in every piece of material created. Whether it’s print, online, or TV, ADsmith will create, refine, and promote your identity through traditional and creative measures.

DIGITAL MEDIA

The state of Digital Media is in constant flux; our dedicated digital department keeps up-to-date on trends, algorithms, and opportunities to reach your customers.

PUBLIC RELATIONS

Promote new products or a new identity, support a cause, or gain community involvement. From news releases to commercials, we’ll build awareness and attendance to your business’s events.

Traditional/Online Surveys

Surveys are a great hands-on way to gather information from the people who matter most to your business—your customers.

There are two ways to approach a survey. The first, traditional, is a survey issued to your customers while they are with you. Not only does this give us a good idea as to your customers’ media habits, we get real-time insight regarding, among other things, their experience doing business with you.

The other type of survey can be found online. Online surveys have become increasingly relevant over the past few years due to the ease of implementation and the cost-savings. These surveys can be issued to current customers or potential customers. We can use them to learn current perceptions, identify barriers, test new ideas—the sky is the limit.


More Research Services

Traditional/Online Surveys

Surveys (traditional and online) are a great hands-on way to gather information from the people who matter most to your business—your customers.

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Focus Groups

Experience a completely customized focus group targeted to your core audience, with the resulting information in a comprehensive summary.

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Industry & Market Analysis

ADsmith subscribes to Nielsen, Strata, SQAD, SEMrush and Raven Tools to thoroughly round our view of the content your customers are most likely to consume.

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Secret Shopping

Secret shopping is a powerful tool at detecting any issues you might not know about, identifying your standout staffers, and those who might need extra training.

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Our Other Services

You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.

These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.