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Focus Groups Reveal Consumer Preferences
Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they...
What is Snackable Content?
You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long,...
Traditional Media Isn’t Dead
Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social...
Local Super Bowl Commercials: Obtainable and Affordable
The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your...
