News & Culture
THIS IS A BLOG. READ IT.
Video Marketing is Smart Marketing
Ever since the first moving pictures became mainstream, video has kept us captivated. As technology has advanced, video has remained a crucial component of its evolution, such that amazing video can be captured now by virtue of a cellphone. In 2020, it is estimated...
That’s Right, 3 More Telly Awards
We won’t lie—we rode the high of last year’s three Telly Award wins all the way into 2020. It was a new accomplishment for us—national recognition for the awesomeness that is our video team. Of course, this also meant a new bar had been set. You know what sounds...
5 Reasons Why Traditional Media Still Matters
It’s no secret that the digital age has revolutionized the way we think about and consume media. After all, the advantages are numerous and a little bit of money can stretch a long, long way. As a result, many businesses may debate the value of investing their...
Greater Springfield Area Businesses will Adapt and Thrive After COVID
We won’t lie, friends—the world as we knew it is over. Well, at least for the time being. The Stay-at-Home mandate affecting Greene County has had a dramatic impact on businesses across the Greater Springfield area, and we’re just at the start. Those not considered...
How to Handle Negative Reviews
Look, we get it. When it comes to your business—particularly what people say about your business—it’s personal. And there is nothing quite like the crushing dismay of learning that someone has left you a one-star review. Upsides of Negative Reviews All customers...
That’s Right, 3 Telly Awards
ADsmith has always worked to provide quality work for our clients, but in the last 18 months, our video team has steadily raised the bar. We often remind our clients to publicize their accomplishments - because if you won’t toot your own horn, oftentimes the horn will...
#BTS
After all, research is the foundation supporting the thinking behind strong marketing campaigns.
