News & Culture

THIS IS A BLOG. READ IT.

Demystifying Millennials

Dissing Millennials is a popular pastime. They’re lazy, they’re entitled, they’re narcissistic—the list goes on. Well, ADsmith can’t speak for all Millennials, but the ones who work here are nothing like the stereotypes. Let’s start by defining Millennial, as it seems...

Micro-Content

Video killed the radio star, and so far, nothing has come close to killing video. In fact, video represents a whopping 75-80% of global web traffic. According to statistics published in January of this year, 100 million hours of video are watched per day on Facebook...

Finding the “Why” of Your Brand

As business leaders, you have a lot to deal with on a daily basis, so it’s easy to shift marketing to the back-burner. It’s challenging and time-consuming, not to mention expensive. ADsmith sought to simplify the marketing process with a strategy that lays down the...

Snapchat Geofilters for Springfield, MO?

What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to...

Google Search – Marketing Minute

What is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results displays - with links to sites that google has determined are relevant to your search. Results are displayed in two...

Social Media Diversification – Marketing Minute

If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose....