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Finding the “Why” of Your Brand
As business leaders, you have a lot to deal with on a daily basis, so it’s easy to shift marketing to the back-burner. It’s challenging and time-consuming, not to mention expensive. ADsmith sought to simplify the marketing process with a strategy that lays down the...
Snapchat Geofilters for Springfield, MO?
What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to...
Google Search – Marketing Minute
What is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results displays - with links to sites that google has determined are relevant to your search. Results are displayed in two...
Social Media Diversification – Marketing Minute
If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. You want to make use of multiple types of social media platforms and be sure to make the best use of the social media you choose....
Self-Sabotage – Marketing Minute
Although you always have the best of intentions when it comes to your business, it’s easy to get on the wrong track with inconsistencies in vision, training, and service. Behind the scenes, it’s really important that your employees know the vision for the company...
Educating Customers – Marketing Minute
In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, there are some basic questions that consumers need answered. Like… What products do you offer? Why would they need those...
