News & Culture
THIS IS A BLOG. READ IT.
What is Snackable Content?
You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive...
Traditional Media Isn’t Dead
Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or...
Local Super Bowl Commercials: Obtainable and Affordable
The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your favorite team or is it tradition? Or is it something that you would...
Why Video Content is Critical in 2022
With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
ADsmith Buys New Building to Celebrate 20th Anniversary
After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members)...
Research is the Foundation
Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy....
