Accountability for EVERY media dollar spent.
Media planning, placement, and accountability is one of ADsmith’s founding strengths. Based on the needs of your business, your target audience, your budget and goals, ADsmith will help ensure your messages, achievements, and announcements obtain maximum distribution.
The more popular an item is, the more people are willing to pay for it. It’s supply and demand. When it comes to media placement, the same holds true. For instance, everyone has heard of the amounts national brands pay to advertise in the Super Bowl. Event or show popularity, combined with anticipated audience size, factors into ad prices.
But what happens when an event doesn’t capture the anticipated audience, or a popular show experiences a ratings plummet? After all, you paid for a certain audience. At ADsmith, we make sure you get your money’s worth with intense media post-analysis. Armed with our media software and Nielsen data, we hold stations accountable for delivering the ratings that have been guaranteed. We recover lost media value if you didn’t get the audience you paid for, or if there were errors in placement.
More Media Services
Our Other Services
You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.
These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.