The FOUNDATION on which ADsmith was built.

MEDIA SERVICES
Media planning, placement, and accountability is one of ADsmith’s founding strengths. Based on the needs of your business, your target audience, your budget and goals, ADsmith will help ensure your messages, achievements, and announcements obtain maximum distribution.

OUR PROCESS

ADsmith Marketing & Advertising uses a unique approach to achieve measurable results. Our process wheel illustrates the steps we take to ensure our clients growth. Each step is integral in achieving our clients’ goals.

MASS MEDIA

Media planning, placement, and accountability is ADsmith’s founding strength.  Based on your goals, target audience, and budget, we will maximize the impact of your message.

GROWTH

Growth is the final step of ADsmith’s process wheel, achieved through successful collaboration and implementation of the previous steps. It’s also our favorite part, because we love helping our clients grow!

RESEARCH

The foundation of any great marketing campaign. ADsmith’s research capabilities include focus groups, customer surveys, research data from Nielsen, Arbitron, and the 4A’s (American Association of Advertising Agencies).

GOALS & STRATEGY

After conducting, compiling, and analyzing research findings, ADsmith collaborates with your business to develop goals. Once a goal is in place, ADsmith will devise a strategy to meet those goals.

BRIDGE

Though critical, a company’s marketing bridge is often overlooked. We will identify existing obstacles, either internally or externally, and help you create flawless customer service.

IDENTITY

Your business’s identity should be consistent in every piece of material created. Whether it’s print, online, or TV, ADsmith will create, refine, and promote your identity through traditional and creative measures.

DIGITAL MEDIA

The state of Digital Media is in constant flux; our dedicated digital department keeps up-to-date on trends, algorithms, and opportunities to reach your customers.

PUBLIC RELATIONS

Promote new products or a new identity, support a cause, or gain community involvement. From news releases to commercials, we’ll build awareness and attendance to your business’s events.

Media Planning & Negotiation

When it comes to planning and placing media, our goal is simple: we want your message to reach the widest possible audience at the lowest possible cost.

You have a beautiful commercial ready to go. Everything about it is perfect. The lighting, the talent, the shots, the writing—altogether, you have Academy worthy material on your hands. The next step is finding an audience. Not just any audience—your audience. Fortunately, ADsmith Marketing & Advertising has the right tools for placement.

Our intense analysis of media data, including Nielsen ratings and SQAD (Spot Quotations and Data) gives us a big picture view of where your ideal customers are, what they are watching, and when they are watching. Altogether, we determine where your message should be and what that timeslot is worth, using sophisticated, unbiased software.

One of ADsmith’s key strengths is our commitment to integrity. When we make recommendations for spot placement, we want you to know that recommendation is entirely in your best interest, which is why ADsmith waives the typical agency commission and passes that savings to you. This way, you are guaranteed that we are not suggesting certain placements for agency gain, rather because we believe, as a result of experience, research, and expertise, that our recommendation is the right one. We are in it for the long haul.


More Media Services

Media Planning & Negotiation

Our goal is simple: we want your message to reach the widest possible audience at the lowest possible cost.

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Media Post-Analysis

Armed with Nielsen data, we hold stations accountable for delivering the ratings that have been guaranteed.

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Co-op Services

ADsmith Marketing & Advertising has extensive experience in implementing and filing for any or all co-op you qualify to receive.

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Crisis Management

If a situation escalates, ADsmith will work tirelessly to be the face of your business, allowing you to focus on those internal issues.

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Press Releases

Even when PR is good for business, identifying PR opportunities can be difficult. Thankfully, that is where ADsmith comes in.

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Our Other Services

You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.

These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.