The FOUNDATION on which ADsmith was built.
Media planning, placement, and accountability is one of ADsmith’s founding strengths. Based on the needs of your business, your target audience, your budget and goals, ADsmith will help ensure your messages, achievements, and announcements obtain maximum distribution.
Media Planning & Negotiation
When it comes to planning and placing media, our goal is simple: we want your message to reach the widest possible audience at the lowest possible cost.
You have a beautiful commercial ready to go. Everything about it is perfect. The lighting, the talent, the shots, the writing—altogether, you have Academy worthy material on your hands. The next step is finding an audience. Not just any audience—your audience. Fortunately, ADsmith Marketing & Advertising has the right tools for placement.
Our intense analysis of media data, including Nielsen ratings and SQAD (Spot Quotations and Data) gives us a big picture view of where your ideal customers are, what they are watching, and when they are watching. Altogether, we determine where your message should be and what that timeslot is worth, using sophisticated, unbiased software.
One of ADsmith’s key strengths is our commitment to integrity. When we make recommendations for spot placement, we want you to know that recommendation is entirely in your best interest, which is why ADsmith waives the typical agency commission and passes that savings to you. This way, you are guaranteed that we are not suggesting certain placements for agency gain, rather because we believe, as a result of experience, research, and expertise, that our recommendation is the right one. We are in it for the long haul.
More Media Services
Our Other Services
You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.
These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.