Love it, hate it, can’t live without it—whatever your stance on all things digital, the Internet is here to stay, and it has revolutionized the way we consume content. More has changed in the last few years than in the last few decades, and it keeps changing. In order to remain relevant in the age of digital, businesses must keep up with the latest trends.
Search Engine Optimization
SEO (search engine optimization) is important. Odds are, you know that already, even if you’re still a little foggy on what SEO is or how it works. Don’t worry, you’re not alone.
The textbook answer is: SEO is the process of increasing visibility and rankings in a search engine’s organic, or free, search results. It involves strategy, time, patience, and linguistic fluency in nerd-speak. While the process itself isn’t that difficult to understand, the many complexities and factors that influence SEO can be overwhelming. Ultimately, though, it isn’t and shouldn’t be your job to understand all the parts of the machine. Leave that to us. We’ll keep it in motion for you.
At ADsmith Marketing & Advertising, we begin with a comprehensive digital audit to determine the current state of your SEO. We will pinpoint errors, present opportunities, and research the best keywords to represent your brand for your targeted area. But the process doesn’t end there (or ever)—we then focus on your on-page SEO (title tags, meta descriptions, friendly URLs, link building, blogging, and so on). We also compare your keywords with your competitors’. Ongoing, we provide monthly reports breaking down your website traffic, keyword rankings, and everything else that falls under the sizeable SEO umbrella.
Overwhelmed yet? Don’t worry. We’ve got you covered. However, it is incredibly important to remember that SEO is not a one-time thing. Keywords change. Good strategies lose their sell-by date. Strong website traffic will eventually plateau. A nosedive in any of these areas can be a hard hole to climb out of. The ADsmith Digital Department is constantly monitoring your digital health, ready to take action at the first sight of a change in tide.
More Digital Services
Completing Your Marketing Mix
You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.
These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.