Be found where customers are LOOKING.
Love it, hate it, can’t live without it—whatever your stance on all things digital, the Internet is here to stay, and it has revolutionized the way we consume content. More has changed in the last few years than in the last few decades, and it keeps changing. In order to remain relevant in the age of digital, businesses must keep up with the latest trends.
Search Engine Marketing
SEM (search engine marketing) is an umbrella term for advertising on SERPS (search engine results pages) and other websites. SEM focuses on paid results. You gain traffic by having your business boosted on search engines. So when a potential customer Googles a term associated with your business, you and your message are at the top of the page.
Like all aspects of digital, SEM is complex and far-reaching. There are paid search ads, pay-per-click (PPC), cost-per-click (CPC), cost-per-thousand-impressions (CPM), and each of these options has their own host of caveats and customizable possibilities. ADsmith will help you determine what makes the most sense for you and your goals, then design and implement campaigns.
Whether we’re creating a Google AdWords search campaign or display campaign, we will work to target your SEM keywords and get traffic to your website.
More Digital Services
Completing Your Marketing Mix
You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.
These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.