Be found where customers are LOOKING.

DIGITAL SERVICES
Love it, hate it, can’t live without it—whatever your stance on all things digital, the Internet is here to stay, and it has revolutionized the way we consume content. More has changed in the last few years than in the last few decades, and it keeps changing. In order to remain relevant in the age of digital, businesses must keep up with the latest trends.

OUR PROCESS

ADsmith Marketing & Advertising uses a unique approach to achieve measurable results. Our process wheel illustrates the steps we take to ensure our clients growth. Each step is integral in achieving our clients’ goals.

MASS MEDIA

Media planning, placement, and accountability is ADsmith’s founding strength.  Based on your goals, target audience, and budget, we will maximize the impact of your message.

GROWTH

Growth is the final step of ADsmith’s process wheel, achieved through successful collaboration and implementation of the previous steps. It’s also our favorite part, because we love helping our clients grow!

RESEARCH

The foundation of any great marketing campaign. ADsmith’s research capabilities include focus groups, customer surveys, research data from Nielsen, Arbitron, and the 4A’s (American Association of Advertising Agencies).

GOALS & STRATEGY

After conducting, compiling, and analyzing research findings, ADsmith collaborates with your business to develop goals. Once a goal is in place, ADsmith will devise a strategy to meet those goals.

BRIDGE

Though critical, a company’s marketing bridge is often overlooked. We will identify existing obstacles, either internally or externally, and help you create flawless customer service.

IDENTITY

Your business’s identity should be consistent in every piece of material created. Whether it’s print, online, or TV, ADsmith will create, refine, and promote your identity through traditional and creative measures.

DIGITAL MEDIA

The state of Digital Media is in constant flux; our dedicated digital department keeps up-to-date on trends, algorithms, and opportunities to reach your customers.

PUBLIC RELATIONS

Promote new products or a new identity, support a cause, or gain community involvement. From news releases to commercials, we’ll build awareness and attendance to your business’s events.

Search Engine Marketing

SEM (search engine marketing) is an umbrella term for advertising on SERPS (search engine results pages) and other websites. SEM focuses on paid results. You gain traffic by having your business boosted on search engines. So when a potential customer Googles a term associated with your business, you and your message are at the top of the page.

Like all aspects of digital, SEM is complex and far-reaching. There are paid search ads, pay-per-click (PPC), cost-per-click (CPC), cost-per-thousand-impressions (CPM), and each of these options has their own host of caveats and customizable possibilities. ADsmith will help you determine what makes the most sense for you and your goals, then design and implement campaigns.

Whether we’re creating a Google AdWords search campaign or display campaign, we will work to target your SEM keywords and get traffic to your website.



More Digital Services

Reputation Management

We monitor reviews and messages clients receive. When a negative review is posted, we leap into action.

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Search Engine Optimization

We constantly monitor your digital health, and we’re ready to step into action at the first sight of a change in tide.

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Email Marketing

We will design the look, craft the message, and implement the delivery of your email campaign, as well as provide you with analytics.

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Social Media

The way a company represents itself on social media is very important. ADsmith is here to help you strategize.

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Search Engine Marketing

We help you determine what makes the most sense for you and your goals and craft, design and implement campaigns.

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Display Advertising

At ADsmith, we will help produce, implement, and track the results of your display ads across platforms.

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Social Media Advertising

Through our research capabilities, we will help you determine the best possible way to target your message to your ideal customer.

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Web Design & Development

We structure, design, and code sites customized for our clients, focusing on intuitive usability, easy navigation, and concise content.

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Content Marketing

We help devise, strategize, create and implement your content in a consistent, professional, and helpful manner.

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Completing Your Marketing Mix

You’ve heard it said before—probably by us—but it bears repeating: there is no one-size-fits-all marketing strategy. While the marketing services ADsmith offers are all inclusive—meaning we can do pretty much anything—the strategy we recommend for you isn’t going to be the same one we recommend to the next guy. Sure, there are certain universal truths in today’s marketing world—for instance, it’s safe to say everyone needs a website and some digital presence—but the way we approach each project, from websites and beyond, will depend wholly on your business and your goals.

These are the services on which ADsmith cultivated the outstanding reputation we have today. If you don’t see what you’re looking for here, never fear. We’re always open to take an out-of-the-box suggestion.