Importance of Online Reviews – Marketing Minute

Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. In Search Engine Optimization, we often see a correlation between user behavior and how Google search algorithms work. Simply...

Localized Research – Marketing Minute

Although you call the shots in your business – remember that your customers are king. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Research also keeps marketing messages...

Vertical Video – Marketing Minute

In today’s Marketing Minute, let’s talk about vertical video.  When phones became handy video cameras, we started seeing unusually tall videos – because of the way phones are held. Vertical videos are usually shot by amateurs, and that’s not a bad...

Brand Consistency – Marketing Minute

What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated to answer, your customers might do the same. TV, social media, print, radio …...