Outside the Box SEO for Jewelry Stores – Be Robbed?

There is an old adage that says, “There is no such thing as bad press.” While we could argue the validity of that statement for most businesses, it may hold true in the eyes of Google’s search algorithms. We at ADsmith were horrified to hear that three men carrying...

Google Review Update – Marketing Minute

Online reviews are important to your local business. Everyone knows that. But they might just have become even more important. Last week Google rolled out a new feature that puts reviews from other popular sites like Yelp, Facebook, and Trip Advisor right in your...

The Importance of Ongoing SEO

We know you’re tired of hearing this, but it bears repeating. We’re talking the clichéd “recite it in your sleep” kind of repeating. The “stuck-in-your-head-90s boy band earworm” sort of repeating. Yes, what we’re going to talk about is that important. Are you ready?...

What is a “Local Pack” and why does it matter?

The journey of finding a local business’s products or services often begins with a Google search. Anyone who has ever done one of these searches has seen Google’s local pack. “Local pack” is the term people who work in search engine optimization (SEO) use to describe...