Brand Consistency – Marketing Minute

What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated to answer, your customers might do the same. TV, social media, print, radio …...

Instagram Video – Marketing Minute

Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the first time assume that the content they are producing for...

Rebranding a Family Store

When a client asks for help with rebranding an established, well-known brand, there is typically a lot of baggage involved. Not baggage as we traditionally think of it, but rebranding is, for all intents and purposes, a reinvention. We take into account public...