HD is Old School, We Now Have 4K!

Jessica Creative

It’s sort of a running joke in the office that our video team (i.e. the video goddesses) receives new “toys” more often than anyone else. It’s funny because it’s 100% true. They’re all pieces of equipment that help us produce better, higher-quality products for our clients. Most of the time these “toys” are camera accessories, memory cards, computers, and lattes (better coffee=better work, right?). But, …

The Ever-Evolving World of Digital Media

Jessica Digital

There have been quite a few changes here at ADsmith over the last six weeks. A veteran of the company left to pursue a new opportunity, and we have added five new faces. We embrace change, as change is a positive sign for a growing company. ADsmith is not the only company that has been changing, though. Google has rolled …

Springfield and the Ozarks 48-Hour Film Challenge

Jessica Community 0 Comments

For the past 9 years, Springfield has been home to a rather remarkable event. SATO48 is a local film challenge revolving around the celebration creativity, inspiration, and all things film. SATO, which stands for Springfield and the Ozarks, poses a very straightforward challenge: write, cast, shoot, edit, and complete a 5-minute film within 48 hours. No work may begin prior …

2014 ADDY Awards

Jessica ADsmith, Team

On Saturday, March 1, ADsmith Marketing and Advertising attended the thirty-fifth annual ADDY awards. The ADsmith family went big-hair, clunky earrings, donned their leg warmers and popped their collars for the 80s themed party, and a most excellent time was had by all. ADsmith was honored with nine ADDYs for work done for the following clients: Youngblood Auto Group, Ronald …

Apple Is King

Jessica Digital

Some might say it’s the end of an era. In the fall of 2013, Apple surpassed Coca Cola as the #1 Global Brand. The New York Times reports Coca Cola found itself dethroned after a thirteen-year run as the King of Brands, and fell to a modest third spot on the list generated by Interbrand. Coming in at a respectable …

New ADsmith Focus Group Room

Jessica ADsmith, Research

Research is incredibly valuable to many aspects of life. In marketing, it’s essential, and it has many layers. To best advertise your product or service, you have to know your audience. You have to keep an ear to the ground on who’s watching, whose attention you’re looking to snag, and what messages work. There are different ways to gather this …

Adventures in Putt Putt Golf

Jessica ADsmith, Community, Team

The ADsmith team recently participated in the Second Annual HBACF Mini-Golf. More than $4,300 was raised toward scholarships which benefit construction and interior design students at Missouri State and OTC. Other funds were allotted to charitable donations. Mini-golf winners were determined based on Lowest Team Score, Lowest Individual Score, Highest Individual Score, Longest Simulator Drive (male and female), and Extra …

2013 ADDY Awards

Jessica ADsmith, Team 0 Comments

The ADsmith Marketing & Advertising team congratulates Executive Vice President, Celeste Skidmore, for recently receiving the 2013 Anita Ludwig Award at the annual ADDY awards presented by the American Advertising Federation of the Ozarks.  The Anita Ludwig award recognizes the advertising agency professional who demonstrates honesty, creativity, and a passion for great advertising. After more than 25 years with KTTS, …

Keli and Stephanie Return from NAB

Jessica Uncategorized 0 Comments

ADsmith’s ‘video goddesses,’ Keli Tetzlaff and Stephanie Reppert, just returned from the NAB (National Association of Broadcasters) Show in Las Vegas. Here are highlights of a few things they learned at the conference: New techniques for interviewing people, shooting and editing video, and creating motion graphics. About new products, including innovative camera equipment and the updated Adobe Speedgrade. New ways to use videos …