Dec 8, 2020 | ADsmith, Community
Not sure if you guys have noticed, but this year has been a little weird. Granted, at ADsmith, we knew 2020 would be a big one—it was a milestone year for us, turning twenty and all. No, we couldn’t have anticipated everything that 2020 brought – and continues to...
Dec 7, 2020 | ADsmith, Fun
Mask up for the holiday season and set the mood with the Christmas album that only comes around once… we hope! This year had its ups and downs, but we hope, for you, it ended on a high note.
Oct 19, 2020 | Uncategorized
Hey, it’s attack ad season. Yay? Seriously, though, the amount of money being spent on ads for the 2020 Presidential Election is a little (or a lot) ridiculous. Granted, exorbitant spending in the name of campaigning has been a thing for a long time. In fact, ADsmith...
Sep 15, 2020 | ADsmith, Digital
PPC, CPC, CTR, clicks, impressions, conversions – what do they all mean? It’s easy to get overwhelmed with the terms and metrics that live in the world of Google Ads (previously known as Google AdWords). Don’t fear, our digital media team is trained in the art of all...
Jul 20, 2020 | ADsmith, Creative
Ever since the first moving pictures became mainstream, video has kept us captivated. As technology has advanced, video has remained a crucial component of its evolution, such that amazing video can be captured now by virtue of a cellphone. In 2020, it is estimated...
Jun 9, 2020 | ADsmith, Creative, Team
We won’t lie—we rode the high of last year’s three Telly Award wins all the way into 2020. It was a new accomplishment for us—national recognition for the awesomeness that is our video team. Of course, this also meant a new bar had been set. You know what sounds...
May 26, 2020 | ADsmith, Media
It’s no secret that the digital age has revolutionized the way we think about and consume media. After all, the advantages are numerous and a little bit of money can stretch a long, long way. As a result, many businesses may debate the value of investing their...
