Copywriting Tips: How to Write More Better

Copywriting Tips: How to Write More Better

Jan 26, 2023 | Building Your Brand, Creative

Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be used as a guide for you and your team as you work to finetune your...
What We Learned from GlassBuild 2022 (and Why We Went)

What We Learned from GlassBuild 2022 (and Why We Went)

Nov 2, 2022 | ADsmith, Team

Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more  was at GlassBuild 2022. Members of the ADsmith team attended the glass industry conference mid-October alongside one of our partners and we had a blast! However, we may...
Ad Fatigue: How Long is Too Long for Your Campaign

Ad Fatigue: How Long is Too Long for Your Campaign

Jul 7, 2022 | Creative

Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over time, you would probably start scrolling past it without even thinking...
Focus Groups Reveal Consumer Preferences

Focus Groups Reveal Consumer Preferences

Apr 4, 2022 | ADsmith, Research

Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...
What is Snackable Content?

What is Snackable Content?

Mar 15, 2022 | Creative

You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive...
Traditional Media Isn’t Dead

Traditional Media Isn’t Dead

Feb 28, 2022 | Media

Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or...
Local Super Bowl Commercials: Obtainable and Affordable

Local Super Bowl Commercials: Obtainable and Affordable

Feb 7, 2022 | Media

The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your favorite team or is it tradition? Or is it something that you would...
Why Video Content is Critical in 2022

Why Video Content is Critical in 2022

Jan 5, 2022 | ADsmith, Digital

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...