Self-Sabotage – Marketing Minute

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In this week’s Marketing Minute, Allee Mixon discusses some common ways in which companies self-sabotage – and what you can do to help your team succeed.   Transcription: “Hi, I’m Allee from ADsmith’s Account Service team. In today’s Marketing Minute, let’s discuss company self-sabotage. Although you always have the best of intentions when it comes to your business, it’s easy to …

Educating Customers

Educating Customers – Marketing Minute

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In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, …

Social Media Diversificiation – Marketing Minute

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In this week’s Marketing Minute, Dalton dives into the topic of Social Media Diversification. If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. Transcription: “Hi, I’m Dalton from ADsmith’s Digital Services Team. In today’s Marketing Minute, let’s discuss social media diversification. If you’re not diversifying …

Online Review Capture Strategies – Marketing Minute

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In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on reviews for business. I’m Tim, from …

Importance of Online Reviews – Marketing Minute

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This week, Tim, from ADsmith’s Digital Department, conveys the importance of online reviews. In order to get customers to leave a review, there are two important steps to consider. First—delight customers. Second—build a strategy. Transcription: “Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. …

Responsive Google Display Ads

Responsive Google Display Ads – Marketing Minute

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In the latest Marketing Minute, Michelle explains the benefits of Responsive Google Display Ads. Available in different sizes, Responsive Ads can help you reach thousands of potential customers on over 2 million websites. Transcription: “Hi, I’m Michelle from ADsmith’s digital department. In today’s Marketing Minute, I’m going to share with you the newest ad available in Google AdWords—Responsive ads! Google makes …

Localized Research

Localized Research – Marketing Minute

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Localized research is often under-utilized. Emily helps us understand its importance, in this week’s Marketing Minute. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Transcription: “Hi! I’m Emily with ADsmith’s research team. In today’s Marketing Minute, let’s talk about localized research. Although you call the shots in your business …

Creative Collaboration Part 2 – Marketing Minute

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Jessica is back this week with another Marketing Minute on Creative Collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, …

Vertical Video – Marketing Minute

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In today’s Marketing Minute, Chris provides tips for making the most effective use of vertical video in your business. Transcription: “Hi, I’m Chris, from ADsmith’s video department. In today’s Marketing Minute, let’s talk about vertical video.  When phones became handy video cameras, we started seeing unusually tall videos – because of the way phones are held. Vertical videos are usually …

Brand Consistency – Marketing Minute

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In today’s Marketing Minute, Abby discusses the importance of keeping your brand-image consistent – across all messaging. Transcription: “Hi, I’m Abby with ADsmith. I’d like to ask you some important questions. What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated …