News & Culture - ADsmith Marketing & Advertising

Exploring the Impact of AI in Marketing

Aug 27, 2023 | Research

Artificial Intelligence (AI) is here to stay. After nearly 25 years in business, ADsmith understands the nature of disruptive change. We have learned that the key to adapting lies in understanding. AI is revolutionizing how businesses understand their customers,...

Maximize Your Advertising Strategy with Your Marketing Budget

Jul 26, 2023 | Building Your Brand

As a business owner, you understand the importance of advertising to drive growth and connect with your target audience. However, determining the right marketing budget for your advertising strategy can be a daunting task. Allocating too little could hinder your...

Copywriting Tips: How to Write More Better

Jan 26, 2023 | Building Your Brand, Creative

Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be used as a guide for you and your team as you work to finetune your...

What We Learned from GlassBuild 2022 (and Why We Went)

Nov 2, 2022 | ADsmith, Team

Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more was at GlassBuild 2022. Members of the ADsmith team attended the glass industry conference mid-October alongside one of our partners and we had a blast! However, we may...

Ad Fatigue: How Long is Too Long for Your Campaign

Jul 7, 2022 | Creative

Imagine getting on Facebook and seeing your friend’s post about her engagement at the top of your newsfeed every single time you open the app. You’d probably get annoyed at first, but then, over time, you would probably start scrolling past it without even thinking...

From Clicks to Conversions: How to Improve Your Website Conversion Rate

Jun 3, 2022 | Digital

What has more value: more guests coming into your store or more guests purchasing items? Almost every business owner would say getting more sales holds more value than visitors. The same holds true for your website. Your website shouldn’t be a place where visitors...

Website Redesign: 5 Reasons Your Local Business Needs a Revamp

May 14, 2022 | ADsmith, Digital

When did you last redesign your local business’s website? One, two, five, ten years ago? If you’re still rocking a website template from 2015, it’s time for a website redesign! So what’s the big deal? Why can’t you just use the same template from a few years ago and...

Focus Groups Reveal Consumer Preferences

Apr 4, 2022 | ADsmith, Research

Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...

What is Snackable Content?

Mar 15, 2022 | Creative

You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive...

Traditional Media Isn’t Dead

Feb 28, 2022 | Media

Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or...