Focus Groups Reveal Consumer Preferences

Focus Groups Reveal Consumer Preferences

Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...
What is Snackable Content?

What is Snackable Content?

You get around 6 seconds of screen time before your content is scrolled past and forgotten. Snackable content can increase your chances of retention and conversion. It’s time to ditch long, informative posts that require more than 10 seconds to digest. We’ll dive...
Traditional Media Isn’t Dead

Traditional Media Isn’t Dead

Think about the last time you got the morning newspaper or checked the TV guide to see when your favorite show was airing. Now, compare that to the number of times you check your various social media platforms. One may outweigh the other, but does that mean the one or...
Local Super Bowl Commercials: Obtainable and Affordable

Local Super Bowl Commercials: Obtainable and Affordable

The Super Bowl is an American past time, and each year, millions of viewers tune in. Some even consider “Super Bowl Sunday” an unofficial holiday. What entices the viewers to tune in? Is it your favorite team or is it tradition? Or is it something that you would...
Why Video Content is Critical in 2022

Why Video Content is Critical in 2022

With the rise of social media platform TikTok, which introduced short form video into the consumer marketing world, a marketing campaign without video content is a marketing campaign that isn’t reaching its full potential. Video is expected to account for 82% of all...
ADsmith Buys New Building to Celebrate 20th Anniversary

ADsmith Buys New Building to Celebrate 20th Anniversary

After spending our first twenty years of intentional marketing in the Plaza Towers – where our clients and team celebrated every possible holiday, special occasion or victory (including numerous Addy awards, Telly awards, and community service awards for team members)...
Research is the Foundation

Research is the Foundation

Research is the foundation of successful marketing. That’s it. That’s the blog. Okay – no – we’ll give you more. But at ADsmith, research is so intuitive and fundamental that we sometimes assume everyone understands its direct correlation with marketing strategy....
2020 Year in Review

2020 Year in Review

Hard as it is to believe, the first month of the new year is already gone. What is perhaps the most highly anticipated new year in recent memory is well underway. For all its ups and downs, 2020 was an eventful year for many ADsmith clients—and in ways not at all...