Jul 26, 2023 | Building Your Brand
As a business owner, you understand the importance of advertising to drive growth and connect with your target audience. However, determining the right marketing budget for your advertising strategy can be a daunting task. Allocating too little could hinder your...
Jan 26, 2023 | Building Your Brand, Creative
Copywriting may not seem flashy or glamorous, but it is a crucial element in branding, and when marketing copy is done poorly, people notice. This short article shares 4 copywriting tips that can be used as a guide for you and your team as you work to finetune your...
Nov 2, 2022 | ADsmith, Team
Glass. Glass fenestration. Doors. Windows. Hardware. Fabrication equipment. All of this and more was at GlassBuild 2022. Members of the ADsmith team attended the glass industry conference mid-October alongside one of our partners and we had a blast! However, we may...
May 14, 2022 | ADsmith, Digital
When did you last redesign your local business’s website? One, two, five, ten years ago? If you’re still rocking a website template from 2015, it’s time for a website redesign! So what’s the big deal? Why can’t you just use the same template from a few years ago and...
Apr 4, 2022 | ADsmith, Research
Consumer preferences are constantly changing, and in a world where everyone has an opinion, you can’t fit everybody into a single, defined box. It’s important to know who your customer is, what they want or need from your business, and how you can market your product...
