Blackmagic Pocket Cinema Camera 4K

ADsmith Uses Black Magic

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How do we do that voodoo we do so well? Just takes a little magic. Blackmagic, to be specific. To be even more specific, the Blackmagic Pocket Cinema Camera 4K (also known by its acronym, BMPCC 4K). Want to know what makes this camera so special? Well, settle in, we’re going to gush. Let’s start with this: the BMPCC 4K …

Demystifying Millennials

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Dissing Millennials is a popular pastime. They’re lazy, they’re entitled, they’re narcissistic—the list goes on. Well, ADsmith can’t speak for all Millennials, but the ones who work here are nothing like the stereotypes. Let’s start by defining Millennial, as it seems to be the catch-all phrase for “young person.” Millennials are the generation born between 1981 and 1996, which means …

Micro-Content

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Video killed the radio star, and so far, nothing has come close to killing video. In fact, video represents a whopping 75-80% of global web traffic. According to statistics published in January of this year, 100 million hours of video are watched per day on Facebook alone. In case you were wondering, yes, that is a lot. For the last …

Finding the “Why” of Your Brand

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As business leaders, you have a lot to deal with on a daily basis, so it’s easy to shift marketing to the back-burner. It’s challenging and time-consuming, not to mention expensive. ADsmith sought to simplify the marketing process with a strategy that lays down the foundation of your marketing efforts. We call that process W4. The W4 foundation is established …

Snapchat Geofilters for Springfield, MO?

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What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to other social media networks, can be described as the most personalized and creative social platform, as users are …

Google Search – Marketing Minute

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In this week’s Marketing Minute, Armand Emmott discusses Google Search – and how it can be implemented for business.   Transcription: “Hi. I’m Armand with ADsmith’s digital team. Today’s Marketing Minute is about advertising using Google Search.  So what is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results …

Self-Sabotage – Marketing Minute

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In this week’s Marketing Minute, Allee Mixon discusses some common ways in which companies self-sabotage – and what you can do to help your team succeed.   Transcription: “Hi, I’m Allee from ADsmith’s Account Service team. In today’s Marketing Minute, let’s discuss company self-sabotage. Although you always have the best of intentions when it comes to your business, it’s easy to …

Educating Customers

Educating Customers – Marketing Minute

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In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, …

Social Media Diversificiation – Marketing Minute

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In this week’s Marketing Minute, Dalton dives into the topic of Social Media Diversification. If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. Transcription: “Hi, I’m Dalton from ADsmith’s Digital Services Team. In today’s Marketing Minute, let’s discuss social media diversification. If you’re not diversifying …

Online Review Capture Strategies – Marketing Minute

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In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on reviews for business. I’m Tim, from …