Brand Consistency – Marketing Minute

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In today’s Marketing Minute, Abby discusses the importance of keeping your brand-image consistent – across all messaging. Transcription: “Hi, I’m Abby with ADsmith. I’d like to ask you some important questions. What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated …

Professional Photography – Marketing Minute

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In today’s marketing minute, Trevor discusses the benefits of professional photography. Transcript: “Hi, I’m Trevor, from the ADsmith creative team. Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, …

Creative Collaboration – Marketing Minute

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In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world.  As a designer, I know that my work doesn’t exist in a vacuum – I thrive …

Instagram Video – Marketing Minute

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Today Joe, from ADsmith’s video team, discusses Instagram video. Transcription: “Hi, I’m Joe with ADsmith’s Video department, and today we are talking about Instagram video. Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the …

Marketing Bridge – Marketing Minute

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Today our owner, Angela, discusses the importance of the marketing bridge. Transcription: “I’m Angela at ADsmith. In today’s Marketing Minute, we’re discussing the marketing bridge concept. The marketing bridge is a metaphorical link enabling your company’s overall mission to become the customer’s actual experience. The bridge to your success may be impacted by location, brand consistency, advertising budget, quality, and more. …

Facebook’s “Hidden” Invite Button – Marketing Minute

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This week Michelle tells us about Facebook’s new “hidden” invite button. Transcription: “Hi! I’m Michelle, from ADsmith’s digital team, and today I’m here to tell you about Facebook’s new “hidden” invite button. Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s …

Content Marketing: Engaging vs Selling – Marketing Minute

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This week Joe discusses content marketing and the difference between engaging and selling to your target audience. Transcription: “Hey, I’m Joe with ADsmith. I want to talk about a nuance of content marketing: the difference between engaging and selling to your target audience. There is a time and place to tell your potential customers about all the products or services you offer. That …

False-Consensus Effect – Marketing Minute

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We’re starting a mini-series on mistakes you can make when doing your own marketing. This week Charity discusses the False-Consensus Effect and how it can negatively affect your marketing. Transcription: “Hi, I’m Charity, and I’m in digital service at ADsmith. Let’s talk about one of the most common mistakes clients can make when trying to do marketing on their own. Have …

Not for Profits – Marketing Minute

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Getting involved with not for profits in your local community offers many benefits. In our latest “Marketing Minute”, Holly shares several reasons why your business should get involved with the local community and some tips to help you get started! Transcription: “Everyone has something they’re passionate about.  I’m Holly Atkinson, and in today’s Marketing Minute, I’m going to cover some …

5 Reasons to Have a Blog – Marketing Minute

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Blogs can help your business. Amy shares 5 reasons your business should blog and some tips to help you get started. Transcription: “My name is Amy and in today’s Marketing Minute I’m going to talk about why your company should have a blog and how you can use your blog as a powerful marketing tool. Why should your company or …